Marketing Manager

Andalusia Historic House, Gardens & Arboretum is hiring a part-time Marketing Manager who can promote interest in Andalusia during a period of steady annual growth in visitation and new audiences.

About Andalusia

Andalusia Historic House, Gardens & Arboretum is a non-profit organization and a scenic 50-acre property overlooking the Delaware River in Bensalem, Pennsylvania. Established more than 225 years ago, the site is a natural paradise of preserved native woodlands and spectacular gardens, as well as a museum with an exceptional collection of paintings, sculptures, decorative art, and rare books and manuscripts.

The mansion at Andalusia, built in 1797 and later expanded, is a National Historic Landmark and one of the finest examples of Greek Revival domestic architecture in the United States. Opened to the public in 1980, thousands of visitors explore its stunning rooms each year during tours and events, discovering an unparalleled look into the nation’s past through the eyes of the influential Biddle family that lived there.

Andalusia features formal and informal gardens, plus an accredited arboretum with over 250 unique species and cultivars. Focused on creating beautiful spaces for the enjoyment of visitors, Andalusia’s aesthetic grew out of the English landscape tradition and has evolved to reflect the contributions of various residents over the past two centuries.

About the Position

The Marketing Manager handles all matters related to Andalusia’s marketing, social media, public relations, and advertising, provides additional support for events, and contributes generally to the success of this small non-profit organization.

Main Responsibilities:

• Manage and grow Constant Contact email distribution list, create and send regularly scheduled e-newsletters to subscribers.
• Schedule, create, and monitor regular posts (around 3 to 5 per week) for Andalusia’s social media accounts, especially Facebook, Instagram, and TikTok.
• Develop and execute digital advertising campaigns across multiple platforms (primarily Meta Ads and Google Ads, including Google Grant ads) to drive website traffic, generate leads, and increase visitor attendance and membership.
• Utilize Google Analytics to track website traffic, user behavior, and campaign performance.
• Write and distribute quarterly press releases, pitch stories and interviews about Andalusia to press and influencers, and respond to press and influencer queries.
• Create, edit, and optimize website content to improve SEO and user experience.
• Create and update Ticketleap ticket sales pages for visitation, programs, and events.
• Monitor and manage online brand reputation on platforms like Google Business and TripAdvisor.
• Promote events and offerings online and in print calendars.

Additional Responsibilities:

• Work two open Saturdays per year.
• Work three special events per year (one on a Thursday day, two on Saturday evenings).
• Participate in regular team meetings and special committee meetings.
• Share in office tasks such as answering phone, responding to general email, and updating shared calendar.

Qualifications:

• Bachelor’s degree in a relevant field or equivalent work experience.
• Interest in Andalusia’s mission focused on historic preservation and horticulture.
• Good organizational skills, attention to detail, and ability to multitask and meet deadlines.
• Strong writing and verbal communication skills.
• Ability to work well in a small team environment and manage one’s own time responsibly.
• Professional social media experience required.
• Experience in digital marketing, with a strong focus on paid advertising and analytics. Demonstrated proficiency in using Google Analytics, Google Tag Manager, Google Ads, and Meta Ads platforms.
• Proficiency with Microsoft Office, and experience with or ability to learn other software including Ticketleap and Constant Contact.
• Some skills with design software (e.g., Canva, Adobe Suite) preferred.
• Experience in pitching press is a plus.
• Ability to work in-person at Andalusia.
• Availability to work four Saturday dates (two public days, two events) during the year, which will be compensated as paid work in addition to the 16-hour work week.