Director of Development and Marketing

Director of Development and Marketing

About Cranaleith

Gaelic for “sanctuary of trees,” Cranaleith is a nonprofit 501(c)3 organization that offers serene and rejuvenating space to those who wish to reflect on what matters deeply in their lives, renew their spirit for life and work, or restore themselves from life’s traumas. Individuals and groups are invited to participate in retreats and other programs offered in a spirit-rekindling environment of well-being, respect, and harmony.

About the Role

Cranaleith seeks a mission-driven, creative, and strategic thinker to develop and manage a broad range of development and marketing initiatives. The ideal candidate knows the principles and practices of nonprofit development, has excellent relationship-building skills, and excels in working on multiple projects concurrently while prioritizing multiple agendas.  They know best practices and trends in data-driven marketing, brand management, and public relations. This person will clearly articulate Cranaleith’s mission, interests, and needs, and build a strong social and business presence to best represent Cranaleith to donors and effectively build positive working relationships within and outside the Cranaleith community. Extensive collaboration with the Executive Director.

Candidate Qualifications

Bachelor’s degree required. Nonprofit experience and skills in donor management systems and marketing tools (eTapestry, Adobe Suite, Canva, Meta preferred.) Must have excellent oral and written communication skills and be exceptionally organized, accurate, and flexible. Google certification and knowledge of website CMS programs, SEO, and spiritual practices are preferred.

Development

Key areas of focus include:

Donor cultivation, annual fund campaign, internal development processes, new fundraising programs, planned giving, major gifts, grants, corporate sponsors and events.

Areas of Responsibilities:

• Increase and diversify the funding base through donor cultivation,  development of new fundraising strategies and programs, and engagement with prospective and existing donors
• Initiate and manage a digital fundraising program
• Plan and manage annual fund letter campaigns
• Create and implement a donor life cycle plan with an emphasis on donor recognition and communications
• Identify grant opportunities and support the grant application process
• Assist with event planning, promotion, and execution
• Support the design, implementation, and management of the Planned Giving and Major Gifts programs
• Collect and analyze giving and constituent data, make recommendations based on best business practices and data analysis, and create regular metrics and reports
• Create and manage the Development Calendar and align with marketing efforts
• Prepare reports on development efforts to the Development/Marketing Committee of the Board
• Oversee Development/Marketing department budgets

Marketing

Key areas of focus include:

Internal and external marketing and communications including print and digital collateral, website revision, social media, and development communications. Implement and oversee the Marketing Plan and Calendar

Areas of Responsibilities:

• Implement the Marketing Plan with a commitment to a unified brand and audience-centric communications
• Create internal and external print, digital, and social marketing and development collateral for traditional media, website, flyers, newsletters, and other methods to promote programs and events, engage the public, generate funds, and deepen relationships
• Promote positive relations with those outside the Center (non-profits, professional groups, community groups, and the media) for collaboration on events and programs promotion and development of partnerships
• Collect and analyze media metrics to assess the effectiveness of campaigns and adjust strategies accordingly, make recommendations based on best business practices, and create regular media reports  
• Prepare reports on marketing efforts to the Development/Marketing Committee of the Board

Job Type: Full-time, on-site at the Philadelphia location with occasional regional travel

Report to: Executive Director

Pay: $75 to 80K per year

Benefits: Dental, health, and vision insurance; Vacation/PTO time; Retirement plan

Cranaleith Spiritual Center is an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, and training. Cranaleith Spiritual Center makes hiring decisions based solely on qualifications, merit, and business needs at the time.