Chief Growth Officer

The Chief Growth Officer (CGO) is a key member of Please Touch Museum’s (PTM) Executive Leadership Council (ELC), reporting to the President & CEO. The CGO plays a pivotal role in the Museum’s growth, leading the integrated marketing communications strategy to elevate the Museum’s strategic vision and visibility locally, regionally, and nationally and achieve the Museum’s visitation, membership, and earned revenue goals. The CGO is an advisor and thought partner to the President & CEO and the ELC. As a member of the ELC, the CGO is involved in the highest levels of decision making for the business and collaborates with the team to assure the Museum executes successfully on the strategic vision for PTM.

The CGO is responsible for creating, directing and executing a multi-platform communication plan to drive awareness, increase audience engagement, and achieve earned revenues goals, ensuring the Museum remains competitive in the regional and national landscape. The CGO ensures the consistency of institutional messaging across all channels as well as establishing annual plans and budgets across communication platforms and annual goals across earned revenue streams. The CGO will coordinate a broad range of communications activities that advance the Museum’s mission, strategic plan, brand, and reputation while leading earned revenue generation.

This role is responsible for mentoring and managing the Marketing & Communications and Business Development teams. Working with these departments, the CGO inspires, coaches, and develops individual and team capabilities by championing individual strengths and team collaboration, aligning teams around strategies and decisions, and empowering leaders to elevate and inspire their teams, solve problems, and navigate conflict, all while having fun.

ESSENTIAL RESPONSIBILITIES

Earned Revenue & Business Development:

• In conjunction with the President & CEO, COO, and fiscal leads, develop annual goals regarding admissions, membership, groups sales, Play Works, carousel, parking, and new sources of revenue generation, including specialized events.
• Develop and implement an annual business development and earned revenue plan to meet the above revenue goals.
• Steward membership base and drive strategies for new member acquisition and retention to meet revenue goals.
• Conceive innovative initiatives for earned revenue that are mission-aligned and drive growth.
• Evaluate ROI of revenue generating initiatives regularly to ensure staff time and museum funds are being used effectively.

Marketing:

• Lead the annual planning process for owned and paid media to support long-range strategic plans, objectives, and tactics for marketing, member, and visitor experience to ensure alignment to the Museum’s growth goals and targets.
• Oversee and give strategic direction to the Growth & Strategy team in all aspects of marketing and advertising (paid & organic), brand awareness, publicity, engagement, and retention.
• Utilize analytics and KPIs to track campaign effectiveness/ROI and adjust strategies as needed. Leverage data to optimize audience engagement.
• Monitor industry trends and competitor activity to continuously refine PTM’s market position and innovate in response to new opportunities.

Communications:

• Serve as chief point of contact and content lead for internal and external Museum communications.
• Direct Museum’s external PR agency and manage media relations efforts to secure high-visibility placements, including external partnerships that amplify PTM’s profile.
• Elevate Museum initiatives through strategic communication strategies that may include executive positioning for the Museum President & CEO, media engagement and outreach, and development of creative social media campaigns that drive greater interaction with the Museum.
• Lead public relations initiatives by providing strategic input and management of press releases, thought leadership, award and publication submissions, and public speaking opportunities.