MARKETING ASSOCIATE
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Lantern Theater Company
Lantern Theater Company is now accepting applications from qualified applicants for the new full-time position of Marketing Associate.
POSITION SUMMARY
Working closely with the Executive Director, Artistic Director, and Finance & Communications Director, the Marketing Associate works to guide, support, and enhance the Lantern's marketing and communications efforts for artistic programming, education programming, capital campaign, and other institutional activities.
WORK SCHEDULE AND LOCATION
The Marketing Associate generally works 10AM to 6PM, Monday through Friday, with some nights and weekends required in support of opening nights and other special events. This hybrid-eligible position will include in-person and remote work as needed to fulfill the responsibilities as outlined in this job description, including frequent activity in Northwest Philadelphia and Center City. Workspace is available at the Lantern's Mt. Airy office, located at 7058 Germantown Ave, Suite 102, Philadelphia, PA 19119.
ESSENTIAL RESPONSIBILITIES – MARKETING
- Work with company leadership to develop annual marketing calendar, including timelines and deadlines for all institutional, artistic, education, and capital campaign activities
- Serve as project lead for the annual marketing calendar, including regular communication of interim and final deadlines, ensuring that all materials and communications are of the highest possible quality while also being on schedule and on budget
- Generate and distribute weekly and monthly reports, including sales reports, inventory reports, email marketing tracking reports, social media tracking reports, etc.
- Work with Patron Services Manager to manage logistics for the annual subscription campaign, including building of events, subscriber seating, ongoing communications, and in-person oversight of the annual subscriber ticket mailing
- Work with the Finance & Communications Director and Patron Services Manager on third party technologies that support audience development initiatives and reporting, including Emma list segmentation and B12 connector, Google Analytics, Google Grants, Google Search Console, and social media tracking
- Work with the Executive Director to gather audience feedback from participants in the Lantern's artistic programs and community events (aural, written, electronic); document all feedback for archival purposes and fulfillment of grant reporting requirements
- Provide PR support, including drafting of press releases, press ticketing and reminders, opening night support, scheduling artist interviews, and tracking of press coverage
- Work with Patron Services Manager to enhance working knowledge of PatronManager functions, including reporting, event building and management, seat allocation and management; seek and obtain PatronManager Certified Admin status
ESSENTIAL RESPONSIBILITIES – GRAPHIC DESIGN
- Work with the Finance & Communications Director to take primary responsibility for in-house graphic design, producing print and digital collateral for all programming and events, including brochures, letters, postcards, signage, email marketing, eblasts, patron reminders, study guides, event listings, annual appeals, subscription materials, ads, social media content, etc
- Copywriting, copyediting, and record-keeping for all marketing collateral
- Manage the Lantern's social media presence
- Manage the Lantern's relationships with print, advertising, and other communications partners
- Manage the Lantern's photo and video libraries, including production photo archives, show art, actor headshots, archival recordings, films and trailers
ESSENTIAL RESPONSIBILITIES – OTHER
- Serve as backup box office, house manager, and/or staff usher as needed
- Participate in annual interview cycle for the Lantern's professional apprentice program
- Assist with the planning and management of special events, including opening nights, cultivation luncheons and dinners, and other events
- Help coordinate and work on company-wide efforts, including mailings, special events, opening nights, etc.
- Other special projects
DESIRED EXPERIENCE
- An organized, proactive, and creative team player with the ability to work collaboratively within a small but mighty performing arts organization
- Strong communication skills across varied media (written, verbal, print, online, storytelling)
- Strong graphic design aptitude, with good instincts for layout, visual balance, and use of color
- Proficiency with Adobe Creative Suite and Microsoft Office/365; experience with CRM systems preferred, but not required
- High attention to detail with the ability to implement constructive feedback
- A background in theater or the performing arts is highly welcome, but not required
OTHER INFORMATION
This is a full-time, exempt role with compensation ranging from $44,000 to $48,000 per year, commensurate with experience. Lantern Theater Company also offers a competitive benefits package, including 100% premium coverage for individual medical/dental/vision/prescription insurance, paid holiday and personal days, an employer-funded retirement plan (Simple IRA), complimentary tickets to select local theater productions, and participation in special theater outings. All Lantern employees must be fully vaccinated and boosted against Covid-19; proof of vaccination is required for all new employees.
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