Digital Content Specialist

The Delaware River Waterfront Corporation (DRWC) is a 501(c)(3) organization created in January 2009, exclusively for the benefit of the City of Philadelphia and its citizens. The fundamental purpose of DRWC is to design, develop, program, and maintain public amenities such as permanent and seasonal parks, trails, and streetscape improvements to transform the Waterfront into a vibrant destination for recreational, cultural, and commercial activities for the residents and visitors of Philadelphia as is consistent with the goals of the Master Plan for the Central Delaware. Daily programming throughout the year is changing the way Philadelphians see and converse about the waterfront, and is helping to create spaces and communities that connect residents and visitors to the Waterfront.

DRWC is an inclusionary organization that values and promotes diversity in all aspects of its operations. DRWC is an equal opportunity employer and does not discriminate based on age, race, gender, religion, handicap, or sexual orientation.

Who We Are Looking For

We are searching for a Digital Content Specialist to round out a team of talented, driven, creative individuals who are committed to telling the story of Philadelphia’s Waterfront. The Digital Content Specialist is an integral part of how we achieve our collective goals as they relate to advertising, marketing, digital communications, and public relations, all within the greater context of the organizational communications plan.

This position will work closely with the Senior Digital Communications Manager and the Senior Marketing and Communications Manager and have regular communications with all DRWC staff, as well as the general public.

Responsibilities:

• Craft creative posts for DRWC’s 17 social media platforms including, but not limited to, Facebook, Instagram, Twitter, and LinkedIn
• Produce engaging short-form video content (Reels, TikToks, etc.) to help promote priority messages, events, and campaigns
• Schedule social media content through Sprout Social and/or manually post content as needed
• Respond to social media customer service inquiries on Facebook, Instagram, and Twitter
• Attend and cover priority events and capture content (photos, video, interviews) for use on social media and other digital storytelling platforms
• Manage email marketing system by creating and deploying external and internal newsletters, while growing and identifying our databases
• Manage the Waterfront’s digital screen program
• Craft ad copy for marketing campaigns
• Research new and exciting media outlets, social media trends, and non-traditional storytelling tactics and techniques
• Work with Sponsorship Manager on fulfillment needs, as they directly pertain to marketing and communications

Required Skills/Abilities:

• Creativity, ingenuity, and thoughtfulness to the position
• Exceptional writing and editing skills
• Standout problem-solving skills
• Knowledge of Microsoft Outlook, Microsoft Office, Google Docs, Google Analytics
• Knowledge of Adobe Creative Suite, video editing, and graphic design skills a plus
• Knowledge of social media platforms (Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube) and related tools (e.g. Sprout Social, Hootsuite)
• Knowledge of MailChimp and/or related email marketing tools
• Understand dominant social networks and best practices for sharing and increasing engagement over them and have an awareness of current social media trends
• Demonstrated knowledge of and experience in advertising and marketing, content creation, and uses of emerging media
• Knowledge of photography
• Excellent time management skills
• Exceptional interpersonal communication skills
• Ability to work independently on assigned tasks as well as accept direction on given assignments, and meet deadlines
• Ability to collaborate productively as part of a team
• Ability to work effectively with diverse constituencies
• Professional demeanor
• Excellent interpersonal communication skills in that they approach others in a tactful manner; react well under pressure, and treat others with respect and consideration regardless of their status or position

Qualifications:

• 2-4 years of experience in a social media, marketing, and/or related position
• Demonstrates interest in social media, media, and communications strategies
• Have a desire to both contribute to and learn from the experience
• Interest in and desire to make Philadelphia more exciting and livable for all current and future residents and visitors
• Curiosity, adaptability, detail-oriented, creative, motivated
• Bachelor's degree (B.A.) in Communications, Marketing, and/or related field preferred
• Project management abilities
• Flexible work hours (including evenings and weekends as needed)
• Available to work both in-person and remotely

To Apply

Fill out the application and attach your resume, cover letter, writing samples, and descriptions of three of your favorite marketing campaigns.