Marketing Specialist

Job title: Marketing Specialist

Reports to: Associate Director of Marketing

Department: Digital Strategy and Innovation

Status: Full-time; Permanent; Exempt

The Marketing Specialist raises the profile and awareness of Curtis and its musicians, especially in collaboration with the Communications and Public Affairs, Musician Life Cycle, Development, and Touring Office teams; explores and creates opportunities for optimized content creation; advances key marketing efforts with a focus on digital channels; facilitates projects with internal stakeholders; fosters long-term engagement opportunity with audiences; and supports engaging marketing initiatives. This position will work as part of a highly productive marketing team responsible for owned and paid channels. 

With guidance from the Associate Director of Marketing, this position will support Curtis’s digital marketing strategies, driving brand awareness, and optimizing online presence to achieve our business objectives. As part of a centralized marketing department, the role will also lead cross-department and internal projects to help support content generation and essential marketing functions for the school. 

Key Areas of Work:

Digital Marketing 

• Assists with the day-to-day management of key digital marketing channels—website, email, and social media. 
• Facilitates proactive updates and optimization of website content. 
• Creates content for social media channels to engage audiences, align with branding, and effectively meet strategic goals.   
• Executes email marketing initiatives to support Performance, Development, Enrollment, Alumni, and Tour audiences.  
• Writes interesting, creative, short form copy that connects and creates impact on a variety of channels, in line with institutional style. 
• Leverages photography and multimedia assets to create exciting social media content. 
• Coordinates with student workers to generate dynamic social media content. 
• Manages the design production and content calendar for Curtis’s new digital signage system. 
• Stays ahead of digital marketing trends and bring forward new and engaging ideas. 
• Centralized Marketing:
• Builds and maintains relationships with stakeholders across the school, ensuring open communication as well as productive and collaborative initiatives. 
• Plans, organizes, and facilitates marketing related photoshoots (portrait, rehearsal, and staged sessions) to maintain a dynamic creative catalog. 
• Supports marketing colleagues with high-priority projects including mass mailings, season launch/subscription fulfillment, and performance updates. 
• Participates in event-related duties such as tabling, greeting audience members and other event support as needed.  
• Identifies opportunities to better engage prospective students, audiences, donors, alumni, and touring partners in collaboration with musician lifecycle, artistic production, archives, touring, and artist management teams.  
• Works with the whole marketing team to develop marketing objectives which support departmental goals, campaign priorities, and schoolwide performances and activities. 
• Works closely with members of the marketing team, including student workers, to foster a collaborative and high-performing work environment. 
• Performs other duties as assigned. 

Preferred Experience and Qualifications:

Curtis welcomes applications from people with a wide variety of experience and backgrounds, who are eager to work hard, learn, and contribute.

Experience 

• Minimum of 2 years’ experience in marketing related role; college degree required 
• Knowledge of classical music and ability to communicate the mission, goals, and activities of the school with credibility, passion, and enthusiasm. 
• Previous work in the performing arts, especially classical music, industry preferred  
• Strong project management skills and the ability to work collaboratively with cross-functional teams; Organized, with a customer service mindset 
• Professional communications skills, both written and verbal. 
• Creative thinker, strong collaborator, and enthusiastic team player  
• Familiarity with digital marketing tools (Hootsuite, Mailchimp, WordPress, Adobe Creative Suite) 

Required Core Values:

The ideal candidate must exhibit

• A positive, “can-do” attitude.
• Devotion and dedication to Curtis, its students, alumni, and parents.
• Passion for their work, and contribution to the field of classical music and greater good.
• Commitment and accountability for their work, and their ability to effect change.
• Desire and willingness to collaborate, think creatively, and make data-driven decisions.
• Respect, courtesy, and patience for colleagues, other staff, faculty, patrons, core constituents, and volunteers.
• An eagerness to make Curtis a more diverse and inclusive institution.

Working Conditions and Physical Demands:

• Routine for office environment.
• The ability to climb stairs may be required: Curtis maintains several historic buildings which are accessible only by stairs. 
• Occasionally, you may be required to work evenings, weekends, or to come in early as needed.
• This position is located in Philadelphia, PA, and a hybrid work schedule is available consistent with institutional policy. 
• Visa sponsorship is not available for this position. Applicants must be authorized to work in the United States for any employer at the time of hire.
• COVID-19 vaccination is a requirement for all positions at the Curtis Institute of Music and all new hires are expected to be fully vaccinated before beginning work.
• The final candidate will be required to successfully pass a background check and obtain PA Act 153 clearances.

Compensation and Benefits:

• Gross annual salary for this position is $50,000 - $55,000.
• The Curtis Institute of Music offers a number of perks for full-time staff including free meals on campus during the academic year, a wellness stipend, and mass transit support with employer-sponsored, all-access SEPTA Key Advantage program enrollment.
• This position is benefits eligible. Curtis offers a comprehensive benefits package for eligible employees including health, dental, and vision insurance, basic term life and accidental death and dismemberment insurance, short and long-term disability insurance, supplemental insurance options, and paid parental leave.
• 401k plan participation after 1 year of eligible service consistent with the plan requirements.