A Workshop For Communications and Management Professionals

Tuesdays, September 15 – October 6, 8-10am

This four-part workshop is for professionals, marketing, and non-profit executives who need to understand, use and make decisions about social media. The program, presented by Beth Brodovsky, President of Iris Creative Group Inc., focuses on practical instruction for using basic tools, choosing what to do, managing the time and measuring results.

What you will learn and practice:

    * How to use LinkedIn, Twitter and Facebook for business
    * How to balance personal vs. professional identity
    * What to do on limited time — plus tricks to make it faster
    * The easiest tactics for using skills you already have
    * The “recipe” for online conversations
    * What real changes to measure
    * How to combine social media with overall marketing

The 5 Best Benefits of this Workshop:

    * Multiple sessions allow for practice and follow-up questions
    * Paced to move from tactical training through strategic planning
    * Develop real skills to work comfortably with basic social media
    * Presented from a marketing rather than a technical perspective
    * Assistance and resources provided for help in between sessions
 

Presenters:
Phil Arkow, !deas

Session Description:
Most nonprofit executives are so busy delivering services and trying to raise funds that the mysterious worlds of marketing and media frequently seem like an afterthought – and it’s no surprise that communications staff are often the last to be added and the first to be dropped when times get tough. This engaging workshop will show you why marketing and communications should be among your highest organizational priorities and teach you some of the tricks of the trade from a veteran who’s spent his entire career groveling in the nonprofit sector and making do with limited resources.

We’ll cover why nonprofits don’t market themselves… and why they must. We’ll identify where marketing fits into your organization’s flowchart and mindset, the seven key questions you need to ask before conducting any outreach, and the five stages of psychographics that determine why people choose to use or support one organization over another. We’ll look into formal strategies for braving the S.W.A.M.P. – and the even more important informal practices that can make or break your nonprofit’s reputation.  We’ll investigate ways to evaluate your marketing successes,  and leave with three “rules of the road” to help set you on your merry way.

**Special Offer: One Board member attends free with a paid registrant.