Braving the Marketing/Communications “S.W.A.M.P.”: Special Events, Websites, Advertising, Media Relations, and Publications For the Harried Nonprofit Professional

Presenters:
Phil Arkow, !deas

Session Description:
Most nonprofit executives are so busy delivering services and trying to raise funds that the mysterious worlds of marketing and media frequently seem like an afterthought – and it’s no surprise that communications staff are often the last to be added and the first to be dropped when times get tough. This engaging workshop will show you why marketing and communications should be among your highest organizational priorities and teach you some of the tricks of the trade from a veteran who’s spent his entire career groveling in the nonprofit sector and making do with limited resources.

We’ll cover why nonprofits don’t market themselves… and why they must. We’ll identify where marketing fits into your organization’s flowchart and mindset, the seven key questions you need to ask before conducting any outreach, and the five stages of psychographics that determine why people choose to use or support one organization over another. We’ll look into formal strategies for braving the S.W.A.M.P. – and the even more important informal practices that can make or break your nonprofit’s reputation.  We’ll investigate ways to evaluate your marketing successes,  and leave with three “rules of the road” to help set you on your merry way.

**Special Offer: One Board member attends free with a paid registrant.