Social Media Connections: Making them Work at Work

A Workshop For Communications and Management Professionals

Tuesdays, September 15 – October 6, 8-10am

This four-part workshop is for professionals, marketing, and non-profit executives who need to understand, use and make decisions about social media. The program, presented by Beth Brodovsky, President of Iris Creative Group Inc., focuses on practical instruction for using basic tools, choosing what to do, managing the time and measuring results.

What you will learn and practice:

    * How to use LinkedIn, Twitter and Facebook for business
    * How to balance personal vs. professional identity
    * What to do on limited time — plus tricks to make it faster
    * The easiest tactics for using skills you already have
    * The “recipe” for online conversations
    * What real changes to measure
    * How to combine social media with overall marketing

The 5 Best Benefits of this Workshop:

    * Multiple sessions allow for practice and follow-up questions
    * Paced to move from tactical training through strategic planning
    * Develop real skills to work comfortably with basic social media
    * Presented from a marketing rather than a technical perspective
    * Assistance and resources provided for help in between sessions