Webinar - NEW: Facebook Foundations for Nonprofits - Critical Tactics for Success
For nonprofits, the power of Facebook offers an opportunity to promote their cause to over 600 million Facebook users worldwide. Around the world, hundreds of thousands of organizations are using Facebook to find and engage supporters, conduct fundraising campaigns, and spread awareness. This webinar (plus the supplemental videos) is intended to help your nonprofit succeed in the world of Facebook.
Update: Facebook launched a major overhaul to Facebook Pages on February 10th, 2011. All of the material in this course as been updated with these changes.
During this webinar, we will build a Facebook Page for one of the attendees (registrant is randomly chosen). This way, you'll see first-hand how to create a Facebook Page correctly!
Get Your Questions Answered:
In order to effectively answer the questions of the participants, this interactive webinar is limited to 35 people. Follow-up questions will be answered on the CharityHowTo Facebook Page.
Webinar Outline:
- Why should my nonprifit use Facebook?
- A step-by-step walk-through on creating a spectacular nonprofit Facebook Page (again, one of the participants will be chosen to get a Facebook Page built).
- The difference between Facebook, Profiles, Pages and Groups, and how to use each.
- How to toggle between Page mode and Profile mode.
- Tactics for building Facebook fans (a.k.a. connections)
- Strategies and tactics to acquire more fans (a.k.a. connections)
- How to engage with other Pages as a Page
- Critical mistakes and how to avoid them
- How to administer your Facebook page
- Optimum administrative settings for your Facebook page
Presented by Facebook and social media expert John Haydon
John Haydon advises non-profits and small businesses how to implement inbound marketing strategies with the social web. He has been invited to speak about social media on Philanthopy.com, givezooks!, Techsoup.Org and NetworkforGood.com. In his own words, he "helps business leaders get real results with the web by translating abstract marketing concepts and web 2.0 technologies into plain English."
List Co-Op Thinking Sessions - March 14
Join us for our List Co-Op Thinking Sessions. In partnership with TRG Arts we are offering a variety of topics this year in a free, one-day mini conference format to provide you and your co-workers with strategic tips and techniques on how to get the most out of the List Co-Op program and to improve your direct marketing strategies. The sessions are optional and you may attend as many as you like. You are encouraged to bring other users or potentials users from your organization with you to these sessions. You will be able to identify which sessions you are interested in attending at the time of registration. You must be on the Board or Staff of a Cultural Alliance Member Organization to attend this workshop.
List Co-Op Thinking Sessions
Morning Sessions:
9:00am - 12:00pm - eMerge 101 with Katie Harman from TRG Arts
New to eMerge? Haven’t used eMerge that much yet? This session is for you.
eMerge 101 will address: pulling mail and email lists from the system, using demographic and geographic filters to pare down your list, finding the best trades for you and facilitating trade requests in eMerge. There will also be time for Q&A as well as information on the List Co-op and what we’ve learned about Philadelphia patrons.
9:00am - 10:30am - Growth Steps: Retention and Response with Katie Maltais from TRG Arts
This session is focused on moving your patrons through the “ladder” of engagement and loyalty. We will focus on new-to-file retention efforts as well as finding the best prospects for subscription, membership and annual funds through response tracking.
10:45am - 12:15pm - Finding the Sizzle: Deeper Dive into eMerge Reporting with Katie Maltais from TRG Arts
We all have a need to understand our patrons and tell a good story – whether for a grant, a board presentation, or simply to refine our marketing efforts. This session will focus on getting the most from your eMerge reporting to find answers to the most common questions and most impressive “fun facts”.
Afternoon Sessions:
1:00pm - 2:15pm - List Co-Op Strategies for Small Organizations with Katie Harman from TRG Arts
Join your peers for a discussion of how small organizations can strategically use the List Co-Op. This session will include a panel of strategic List Co-Op users from small organizations and will be moderated by TRG Arts.
1:00pm - 2:30pm - Finding the Sizzle: Deeper Dive into eMerge Reporting (Repeat) with Katie Maltais from TRG Arts
We all have a need to understand our patrons and tell a good story – whether for a grant, a board presentation, or simply to refine our marketing efforts. This session will focus on getting the most from your eMerge reporting to find answers to the most common questions and most impressive “fun facts”.
3:00pm - 4:30pm - eMerge in the Real World: Q&A Session for YOU with Katie Maltais from TRG Arts
This session’s content is 100% in your hands. This is a great opportunity for users that have some experience with the system and want to begin tackling specific issues to take eMerge to the next level for their organization. Come with questions or situations you may have run into as you’ve used eMerge, or hear about some other exciting features that you’re peers are curious about.
Refreshments & Light Snacks will be provided.
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The Philadelphia Cultural List Cooperative is a program of Engage 2020. Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation. |
Marketing v. Creative: Which Side Are You On?
Marketing vs. Creative: The Good, The Bad and The Ugly. How do you get the marketing and creative teams to work together for the most effective end result? Will right-brainers and left-brainers ever get along? How do you create an atmosphere of excellence rather than dissonance with these competing forces? Find out at a meeting that will be part presentation, part game show and part Judge Judy.
Marketing vs. Creative: The Good, The Bad and The Ugly
Whether you sit on the marketing or creative side, this is a meeting you should definitely attend.
We'll explore the age-old problem:
- How do you get the marketing and creative teams to work together for the most effective end result?
- Will right-brainers and left-brainers ever get along?
- How do you create an atmosphere of excellence rather than dissonance with these competing forces?
Find out at a meeting that will be part presentation, part game show and part Judge Judy. It will be informative, light-hearted, interactive and entertaining. And you'll take home some worthwhile tips and advice.
Breakfast Club: Diversifying Audiences - A Focus on the Hispanic /Latino Communities
As traditionally older, white audiences are aging faster than the general population, many arts organizations have begun to alter some of their marketing and programming to try and attract younger, more diverse audiences. In Greater Philadelphia, where residents of color will account for virtually all of the population growth by the year 2020, finding new and effective ways to engage this important part of the market is crucial to our cultural venues’ future survival.
According to Research into Action, the Cultural Alliance's recent report on cultural participation, Hispanic and Latino communities in particular represent a significant market opportunity. In fact, Latinos and Hispanics reported some of the highest levels of cultural engagement in the region. In many cases however, this engagement occurs outside our mainstream cultural venues. As arts organizations then, what can we do to welcome and attract more Hispanics/Latinos into our venues? How can we create programs that are more relevant to a demographic that is so diverse in its range of national and cultural origins and traditions? What are the keys to building long-term, sustained relationships?
Join us for Breakfast Club as we seek answers to these questions, learn best practices from other arts organizations and explore new ways to segment this multi-faceted demographic through three selected readings:
- Chapter 6 from the book, Entering Cultural Communities: Diversity and Change in the Nonprofit Arts, by Morris Fred and Betty Farrell
- Arts, Culture and the Latino Audience, a report by the Maricopa Partnership for Arts and Culture
- Arts Institutions Cultivate Latino Audiences as Traditional Base Dwindles, an article by Erica Demarest
All Breakfast Club attendees are asked to read the readings in advance of the session and to come prepared to discuss them. A link to download the readings will be included in your event registration confirmation.
Breakfast Clubs are supported by The Wallace Foundation and The Philadelphia Foundation and are a program of the Cultural Alliance’s research and marketing initiative Engage 2020. Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.
