2nd Annual Celebration of Arts Advocacy Day in Bucks County
National Arts Advocacy Day
Join us for National Arts Advocacy Day - April 4 - 5, 2011, in Washington, D.C.
Individual registration is $95 in advance of the March 21, 2011, deadline. After that time, onsite registration will cost $110.
Data, Data Everywhere
Drowning in data? Here's help!
Today's marketers are often overwhelmed by the incredible volume of available data. But there's a way to collect and analyze relevant data to find out what your customer really wants – as you'll learn at our March meeting.
David Geisinger, VP of Product Development and Platform Operations at Merkle, Inc. will discuss ways to deal with today's "explosion of touchpoints" … as well as storing and accessing data so it works for you.
Rather than flying blind in your marketing, you'll get a clear view of your customer across multiple channels. The result: you can target and communicate your messages more effectively.
David, who has over 17 years of multi-channel technology experience, will go well beyond the traditional data collection points of mail, phone, e-mail, and point of sale. He also will discuss these exciting new channels:
- E-Commerce
- Website
- Mobile
- Social
Discover which produces some of the most valuable data, which has the most sheer volume of data, and which is becoming a major collection point.
Bonus: David also will reveal his three action steps for successfully using data to grow your business.
Who should attend? Anyone involved in direct marketing and its many facets … social marketing, mobile marketing, e-marketing and integrated marketing … should be at this meeting. Good data is that important.
Webinar: Google Analytics: Boot Camp for Beginners - March 8
Google Analytics is by far the most widely used website analytics software, and it's free. Yet many artists and arts managers pay little attention to what the analytics data is telling them about their websites. Very few of us actually use the data to inform decisions about the design of our sites and the content that we post on our sites.
In this 90-minute webinar, we will:
- Explore the various types of data captured by the Google Analytics service
- Review methods for charting traffic to your site driven by your social media accounts
- Discuss what the numbers actually mean and their implications for your site and your visitors
- Articulate strategies for utilizing Google Analytics to make decisions regarding website design and content
David Dombrosky is the Executive Director of the Center for Arts Management and Technology (CAMT), an applied research center at Carnegie Mellon University investigating ways in which arts organizations can use online technology to more effectively meet their goals. He frequently presents technology and social media workshops for arts conferences - including The Association of American Cultures, Performing Arts Exchange, Chorus America, Opera America, College Art Association, Grantmakers in the Arts, and others.