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Marketing v. Creative: Which Side Are You On?

February 16, 2011 - 2:00pm

Marketing vs. Creative: The Good, The Bad and The Ugly. How do you get the marketing and creative teams to work together for the most effective end result? Will right-brainers and left-brainers ever get along? How do you create an atmosphere of excellence rather than dissonance with these competing forces? Find out at a meeting that will be part presentation, part game show and part Judge Judy.

Marketing vs. Creative: The Good, The Bad and The Ugly

Whether you sit on the marketing or creative side, this is a meeting you should definitely attend.

We'll explore the age-old problem:

  • How do you get the marketing and creative teams to work together for the most effective end result?
  • Will right-brainers and left-brainers ever get along?
  • How do you create an atmosphere of excellence rather than dissonance with these competing forces?

Find out at a meeting that will be part presentation, part game show and part Judge Judy. It will be informative, light-hearted, interactive and entertaining. And you'll take home some worthwhile tips and advice.

Event Details

February 16, 2011 - 2:00pm

Registration Information

Event Fee:
$45 Member; $65 Non-Member
Website Registration: 
http://the-pdma.org/event…
Contact Name: 
Philadelphia Direct Marketing Association
Contact Phone: 
(215) 473-1668