Website Usability Testing 101-Webinar
Analytics programs (like Google Analytics or Omniture) can help you understand what is happening on your website. But to understand why your stats are what they are, or even better, to go beyond them and learn what your audience members really want, why not reach out to them directly?
This webinar will introduce you to four methods, all cheap and fast, for gathering qualitative feedback which you can use to guide improvements to your site. These are online surveys, one-on-one interviews, paper prototype testing, and remote user testing. For each method, you'll learn what it is, when to use it, and what cheap online tools exist to help you conduct the research. We'll walk through examples of real projects so you'll have a clear sense of the types of insights gained from each method. The goal of this webinar is that you can hit the ground running with your own research.
- Four methods from gathering qualitative feedback
- Cheap online tools to help conduct your research
- Examples of insights gained from real projects
From Computers to the Cloud: Technology Essentials for Nonprofit Leaders-Webinar
Leadership and thoughtful planning are crucial to the successful use of technology in nonprofits. This webinar will help you make the most of the time that you, as a nonprofit leader, devote to thinking about technology, by diving into the strategies and tactics that will help you foster technology planning in your organization. We’ll discuss strategies for creating appropriate technology solutions that also have the potential to reduce costs and increase organizational capacity. Then we’ll talk about the essential (and non-essential) elements for managing in a nonprofit. We’ll cover the crucial tactics for IT, Data Management, Planning, Budgeting, and Online Presence.
- Essential Technology Elements for Leaders
- Resources to Support Leadership
- Tips from an Experienced Technology Advisor
Effective Internet Presence-Webinar
Ten years ago, your organization might not have had a website. Today a majority of Americans are online, not only when they are at their computers, but 24/7 through their smart phones. The internet is spreading even into the hardest-to-reach corners of the world. Nonprofits are using online tools to do everything from taking donations, to mapping need during disasters, to delivering programs.With the advent of social media, the internet has transformed from an informational medium to a place where people can connect and share. Four generations of potential supporters and donors are already talking and interacting via email and social media. How can your organization tap into the rapidly evolving social web and connect with people online? What tools and tactics should you use to build relationships with donors and supporters that really last?
- The core online communications tools and channels for nonprofits
- Some of the key strategies for each communications channel
- How to integrate messaging across online channels
About the Presenter
Kivi Leroux Miller, President of EcoScribe Communications, and the author of “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause”
Through training, coaching and consulting, Kivi helps small nonprofits and communications departments of one make a big impression with smart, savvy marketing and communications. She teaches a weekly webinar series and writes a leading blog on nonprofit communications at Nonprofit Marketing Guide.com. She also presents highly rated in-person workshops on a variety of nonprofit marketing topics around the country. More than 2,000 nonprofits in 50 states, across Canada, and in more than two dozen countries have participated in Kivi’s webinars.
Kivi enjoys writing, hiking, volunteering, vegetarian cooking, and teaching her kids how to bake. After many years in the San Francisco Bay Area and Washington, D.C., she now lives in rural North Carolina with her husband, two young daughters, three cats, a dog and countless backyard wildlife.
When it's OK to Say No- Webinar
We're all here to serve our clients but sometimes, in our quest to make them happy, we go along to get along. In this roundtable discussion, we'll share experiences from the trenches when we've faced that uncomfortable conversation. Better yet, bring a best practice approach to determining when it's ok (and the best choice) to say "No" to a Drupal website customer and actually doing it.
Bylaws: The Constitution of Nonprofits - The Art and Science of Making Them Work- Webinar
This presentation addresses the art and science of drafting bylaws. Well-written and formulated bylaws help shape power relationships within a nonprofit organization; provide unambiguous procedures to prevent disputes; and reduce the risks of litigation. Bylaws should provide answers, not raise questions. Come with questions and candidness, and leave with clarity and confidence to draft or edit a workable document.
Who Should Attend: Executive Directors, Board Members, Consultants, Attorneys and others interested in reviewing and assessing an organization's bylaws.
Level of Difficulty: Intermediate What you will learn:
- Gain clarity on procedural issues
- Learn how to avoid goal-oriented expressions, inconsistent language, passive tense and ambiguities
- Determine whether your bylaws appropriately answer "whose organization is this"
- Understand how to produce an effective document
- Receive "Annotated" Articles of Incorporation and Bylaws
- Take home sample forms that work
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