Telling Your Story with Blogs, Photos, and Videos
How do you convey the great work your organization is doing with blogs, photos and videos? These tools are powerful ways to share the difference you're making in the world. We’ll cover the principles of good storytelling, look at examples and research about what’s working for nonprofits, and then discuss the tools that can help you put them online.
What we'll cover:
The Executive Series: How to Know What People Think About You
Communication is a two-way street: your organization speaks, and the Internet will speak back. But how do you monitor what people are saying or know what people think about you? Are you giving them the information they want? Are what they think your organization does and what your organization really does the same? Join us to figure out what people are saying about you and what you can do about it.
In this session, we'll cover:
- Using online surveys to gather public opinion
- How to use social media and other listening tools to monitor your web presence
- How to use social media, website and other communications measurement tools and techniques to evaluate the success of your online presence
- How to influence public opinion by controlling your online brand
The Executive Series: Social Media for Executive Directors
As a decision-maker, you are responsible for figuring out which social media your organization should use. How do you work through all the possibilities, hype, and data to decide which channels actually make sense for your organization? In this session, we’ll take the mystery out of the process and walk you through the creation of your own social media strategy, step by step. Based on Idealware's extensive research, we'll cover what's actually working for nonprofits -- and the strength and weaknesses of each tool so you can develop a strategy that is best suited for your mission.
Conducted by Andrea Berry
The Executive Series: Tactical Technology Planning
Like most nonprofits, you’re probably aware that the right technology can streamline your processes and help fulfill your mission more effectively. But with tight staffing and budgets, it’s hard to devote the time necessary to keep up with new technologies and find the right tools—how can you know which technology project will provide your organization with the best bang-for-the-buck?
A tactical technology plan can help! In this session you’ll learn best practices for pain-free technology planning. We’ll explore the benefits of planning, strategies to perform a self-evaluation of your existing systems to highlight opportunities for growth and improvement, ways to prioritize current technology needs at your organization, and how to create a plan for action. Join us to begin creating a tactical technology plan to maximize your organization’s effectiveness without breaking your budgets.
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