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Website Usability Testing 101-Webinar

January 19, 2012 - 9:00am

Analytics programs (like Google Analytics or Omniture) can help you understand what is happening on your website. But to understand why your stats are what they are, or even better, to go beyond them and learn what your audience members really want, why not reach out to them directly?

This webinar will introduce you to four methods, all cheap and fast, for gathering qualitative feedback which you can use to guide improvements to your site. These are online surveys, one-on-one interviews, paper prototype testing, and remote user testing. For each method, you'll learn what it is, when to use it, and what cheap online tools exist to help you conduct the research. We'll walk through examples of real projects so you'll have a clear sense of the types of insights gained from each method. The goal of this webinar is that you can hit the ground running with your own research.

In this webinar, participants will learn

Four methods from gathering qualitative feedback
Cheap online tools to help conduct your research
Examples of insights gained from real projects

About the Presenter

Susan Sobel Finkelpearl, Online Strategy Director, Free Range Studios

Since 2004, Susan has expanded Free Range's strategic services and deepened their integration throughout the studio's design and communications offerings. Her expertise in audience research, user experience design, and website evaluation has strengthened the online presence of organizations including The Bill and Melinda Gates Foundation, The Annie E. Casey Foundation, MyJewishLearning.com, and the Great Place to Work® Institute. Susan holds a Master’s in Communications from The Johns Hopkins University, where she conducted the first baseline study on the state of website evaluation among nonprofits. Prior to joining Free Range, Susan racked up knowledge of today's most critical environmental and social issues at the Worldwatch Institute. Her passion for social service comes from her years as a Peace Corps Volunteer in Slovakia, where she established a youth center, taught English, and assisted community foundations with fundraising among the Slovak American Community.