Benefits of Blogging for Business
According to Technorati's "2011 State of the Blogosphere" report, blogging has allowed businesses to increase visibility in their industry (64%), acquire new customers (58%) and build thought leadership (54%). Join us for an engaging discussion on how PR and Marketing professionals can avoid a one-size-fits approach and instead help their clients create a unique online voice through a company blog. By the end of the evening, you'll learn how to develop meaningful content and speak to the perfect audience to drive client results.
Registration Deadline: Friday, January 20, 2012
Cancellations will be accepted in writing by January 20, 2012. No Refunds after January 20, 2012. No-shows will be billed.
Revitalizing Your Development Program, 30 Steps in 30 Days- Webinar
Many development officers are so relieved when the fiscal year or calendar year comes to an end, they don't even want to think about work over the summer or in January. The year-end mailings are done, the events are on hold, the grant deadlines have all been met, so let’s just take some time off. Our donors and volunteers are away or recovering from the holidays, so what do we do to fill our time? Why not spend the next month getting ready so you can hit the ground running in the year ahead!
In this session:
- Review board involvement in fundraising
- Assess the success of the past year’s development effort
- Assess the effectiveness and costs of fundraising materials
- Plan to improve effectiveness and efficiency in the year ahead
Using Social Media to Build an Active Base of Donors-Webinar
What makes people give? Is it passion, self-interest, or a shared sense of purpose that appeals to their consciousness, causing them to help others? Social media has given us tremendous insight into people’s reasons for donating; yet, how can we make sense of it? And better yet, how can it benefit our good causes? In this webinar, bestselling author Evan Bailyn will share specific, exclusive strategies nonprofits can use to attract a large and active base of donors. The audience will come away understanding how to grow a good cause by appealing to people on a basic psychological level.
In this webinar, participants will learn
- How to build a “giving” fan base on Facebook
- Leveraging other peoples’ audiences to benefit your cause
- How to make a Youtube video go viral
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