While some debate the feasibility of the current arts business model and look to new audiences to fill the gap, the fact remains: only 1 out of 5 new patrons come back a second time. Our problem is not new audiences; it’s keeping the patrons we have--and increasing their loyalty to our organizations.

Loyalty can be achieved when a patrons’ passion for the arts is activated. Strategies that promote loyalty involve common-sense measures to draw in newbies and deepen relationships among first- and long-time patrons. Best practices focus on increasing patron satisfaction and, in turn, ongoing revenue. The 5th Avenue Theatre, in collaboration with TRG Arts, is building a wholly new model of audience engagement, centered on this view of patron loyalty.

5th Avenue Theatre’s Vice President of Marketing and Communications Sean Kelly and TRG’s Senior Consultant Laura Willumsen lead this webinar, which focuses on the benefits of viewing patron interactions through the lens of their lifetime loyalty to your organizations. You’ll learn:

• Why loyalty is the only sustainable model for revenue growth
• What makes a targeted, purposeful loyalty strategy different from more general audience engagement programs
• About the specific techniques Kelly and Willumsen used to drive retention, as well as increase engagement and revenue at 5th Avenue Theatre 719.686.0165

Go Viral!
A Crash Course in DIY Video
Featuring Andrea Berry of Idealware
Sponsored by Philly In Focus

Wednesday, May 9 from 9:30am - 1:00pm
Coffee and networking lunch included.
 
How do you tell the story of your organization online? Blogs, emails, and photos, are great, but nothing is as compelling to people as video. Videos are a powerful way to tell your nonprofit’s story and no longer out of reach of even the smallest organization. In this session, we’ll explore the principals of good storytelling, the tools and techniques for creating amazing amateur video, examples of successful nonprofit videos, and the tools and strategies that can help you share your creations.

We’ll start the morning with an overview about how to create your video, from no-budget to low-budget and beyond, including equipment, like cameras, lights, and microphones, and editing. Then we’ll talk about the tools and software you’ll need to polish your footage to its full shine. Following a discussion on how to effectively tell the story of your organization, we’ll walk through how these best practices apply in the real world, through three case studies.

In this live, in-person workshop you’ll learn:

• How to create a video that fits your budget
• The principles of good storytelling through online and offline video
• How to tailor your video for fundraising, marketing, and outreach, through real-world examples

Agenda for day:

9:30am     Registration, coffee and networkin

10:00am   Presentation & Case Studies

12:00pm   Networking Lunch

Go Viral! is sponsored by Philly In Focus. Philly In Focus is a community-driven, local video and interactive media network dedicated to supporting the creative efforts of the personalities, businesses and organizations that make this city great.

Idealware, a 501(c)(3) nonprofit, provides thoroughly researched, impartial and accessible resources about software to help nonprofits make smart software decisions. Idealware provides an authoritative online guide to the software that allows U.S. nonprofits —especially small ones—to be more effective.

Workshops are a program of the Cultural Alliance’s research and marketing initiative, Engage 2020. Engage 2020 is sponsored by The Pew Charitable Trusts.