Crowdsourcing Change: Helping Some Major Philly Arts Organizations Make Better Use of the Social Web
We’re excited to present another edition of our popular “Crowdsourcing Change” program on Tuesday, May 1. We’ve got three terrific local arts organizations eager to receive the wisdom of our crowd.
In case you’ve never been to one of these lively events, here’s the way it works: Each presenter shares how they’re using online marketing and the social web to achieve their goals and objectives. Then the crowd (that’s you!) participates in a facilitated discussion about how each presenter might use the social web to even greater effect. It’s a fun format for learning, sharing and potentially making a significant contribution to worthy projects.
We start gathering at 6 PM at the Friends Center (1501 Cherry Street). Light fare is available, and RSVP’s are appreciated. Not in Philly? Or can’t make it downtown? Watch the live Internet stream at http://phillynetsquared.org/live, and contribute your questions and comments via our Twitter backchannel. (hashtag: #phlnet2).
Presenters on the May 1 program:
Kimmel Center for the Performing Arts
Presenter: Amanda Inderbitzen, Marketing and Communication Specialist
The Kimmel Center for the Performing Arts is a world-class performing arts destination in the heart of Philadelphia. Showcasing an international array of programs that include music, dance and theater, the Kimmel Center is also the home base for several of our city’s most acclaimed performing arts organizations, including The Philadelphia Orchestra, Opera Company of Philadelphia, Philadanco and Pennsylvania Ballet.
Questions The Kimmel Center would particularly like our crowd to address include:
- How can we use social media on a more personal level?
- How can we use the patterns and activities in our social media properties to help sculpt our social media-marketing plan?
- What are ways we can improve how we tie our social media efforts to our traditional marketing initiatives (print, television, radio, etc.)
LocalArtsLive
Presenter: Sharon Torello, Founder
LocalArtsLive is a central source of information and discussion about classical music in the Philadelphia region. With a special focus on small, new, and community ensembles that struggle to publicize their events, LocalArtsLive works to strengthen the classical music community by connecting people and organizations while appealing to a more diverse audience and making it easy to find events of interest.
Questions LocalArtsLive would particularly like our crowd to address include:
- How can we improve two-way conversation? Most of our messages do not spark replies.
- We actively use Ning, Facebook, Twitter, YouTube, Foursquare and email newsletters (our Google+ efforts have stalled): What other social tools we should consider?
Mural Arts Program
Presenter: Almaz Crowe, Special Events and Marketing Manager
The City of Philadelphia Mural Arts Programhas created more than 3,000 murals that enliven the environs throughout our city. Its projects enable neighborhoods to tell their individual and collective stories as well as pass on culture and tradition. The program also engages Philadelphia’s at-risk children, youth, and adults who find their artistic voice, develop their self-confidence, and discover new ambitions while creating murals.
Questions The Mural Arts Program would particularly like our crowd to address include:
- Youth play a large part in Mural Arts’ mission. How do we effectively and appropriately communicate with them?
- Through new, cutting-edge projects like Philly Painting with Haas & Hahn and The Roots Mural Project, we are reaching new audiences who may not have previously had contact with our organization. Once these individuals begin following/fanning us, how do we continually engage them?
- How does Mural Arts create a virtual community - and create two-way conversations - to better serve our diverse constituents?
What special contrbution do YOU have to make to the crowd?
YOUR expertise. If you’re familiar with using social web tools with your own organization or with others, your knowledge and experience are welcome.
YOUR perspective. Whether or not you’re an “expert”, you’ve seen good and bad websites, and you may have impressions about these particular organizations. The more diverse perspectives we have in the room, the more useful this exercise will be.
YOUR questions. If you have a question (e.g., “Why should I ‘like’ your Facebook page?”), chances are that other people have similar questions . These are important organizations in our community, and if you don’t understand something about the social tools they’re trying to use to reach people like you, then your questions can be vital contributions to their success.
This promises to be an interesting, unique and practical event. Please join us in person, or online.
Special thanks to our sponsors, the American Friends Service Committee(AFSC).
2012 PA Governor's Awards For The Arts
The Governor's Awards for the Arts are a 32-year tradition honoring outstanding Pennsylvania artists, arts organizations, and patrons who have made significant contributions to the advancement of the arts.
The Governor's Awards for the Arts are a 32-year tradition honoring outstanding Pennsylvania artists, arts organizations, and patrons who have made significant contributions to the advancement of the arts.
Governor Tom Corbett will present the awards on Sept. 20, at the Warner Theatre in Erie, to the following people:
- Peter Q. Bohlin, Waverly - Distinguished Arts Award: Architect and recipient of the American Institute of Architects' Gold Medal recognizing his place among the world's great architects;
- Susan and Tom Hagen, Erie - Patron Award: philanthropists;
- Bruce Katsiff, Doylestown - Arts Leadership and Service Award: Longtime director and CEO of the James A. Michener Art Museum in Bucks County;
- Jane Golden and the City of Philadelphia Mural Arts Program, Philadelphia - Arts Innovation Award: Golden heads the largest public art program in the nation;
- Susan Hale Kemenyffy, Erie - 2012 Artist of the Year: Internationally renowned artist in multiple media and state and regional arts leader.
The award ceremony is free and open to the public. It will be followed by a ticketed reception.
The award ceremony is free and open to the public. It will be followed by a ticketed reception. For more information, visit www.pacouncilonthearts.org or call 717-787-6883.
Understanding Financial Reports and Budgets for Executive Directors - May 18
The workshop will cover:
Due to space limitations, registration is limited to 2 people per organization.
Get Beyond the “Like” – Social Media Engagement Strategies
You are using Facebook, Twitter, and blogging, but do you really know why and to what end? Just “being there” isn’t a strategy. Nor is collecting a bunch of "likes."
- Clearly explaining why and how your nonprofit can use social media strategically -- and get beyond just counting "likes"
- Selecting from a menu of different kinds of social media updates to create the right mix of engaging content for your organization
- Targeting the kinds of social media supporters you are seeking, so you get the right people engaged
Integrating Your Direct Mail, Email, and Social Media Fundraising
With more and more communications channels out there, your supporters are getting bombarded with more and more messages from for-profit and non-profit sectors alike. So how can you make sure your organization stands out? (Hint: it’s not by jumping on the next social media tool.) You can build stronger campaigns by taking inspiration from your brand, and carrying your story strategically across many platforms.
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