Public Art Evaluation: Principles & Methodology for Measuring Social Impact (Webinar)
When public art administrators are asked to make the case for their program, it is beneficial for them to look at both the economic and social impact of the artworks within the larger urban, social and cultural context. Is there a reliable framework that can be the basis of good public art evaluation? And what are some simple yet effective evaluation methods that public art programs can implement?
These questions and more will be addressed in Americans for the Arts' ongoing work in measuring the impact of public art. Hear from Katherine Gressel, artist and Programs Manager at Smack Mellon Gallery (NY) and recent PAN and Animating Democracy Blog Salon contributor.
Webinar: Seducing the Latino Audience
Capturing the Latino market can be tricky. A lack of understanding can be detrimental to the success of arts programs in highly dense Latino communities. One of the biggest mistakes could be to be steered by assumptions, therefore an understanding of the different dimensions of the Latino market is essential.
What does it mean to be Latino in your community? How do you define the Latino audience? Key points this webinar will explore include:
- Defining the Latino audience.
- Being Latino-friendly. Offer bilingual programming and collaterals.
- Partnering with the local Spanish Speaking Media outlets and identifying local Latino community leaders, public figures, and celebrities
Understanding Principals' Role in Arts Education
Join this webinar to learn from our expert presenters how you can start or grow your relationship with a school's instructional leader.
Building Relationships with Business: Volunteering for the Arts (Webinar)
Partnering with local businesses to help build employee engagement and enhance teamwork, arts organizations have successfully developed and launched arts-based training programs for businesses.
Learn how organizations across the country are making the case for arts-based training and creating new and innovative programs to work with businesses.
The Psychology of Social Media: Using Human Behavior to Drive Online Interactions
In this webinar, arts marketing consultant and consumer psychologist Ron Evans will explore techniques to tap into everyday human behavior to help drive engagement via social media. By explaining and applying research done by social psychologists, this session will be applicable to any of your social media channels.
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