What they Don't Teach You in Fundraising 101: Mastering the "Soft Skills" of a Fundraiser
Major gift fundraising can be fun and interesting. You may just need a new way to go about it. You need to create a relationship with a prospect that's organic, natural and fun. The "soft sell" approach to fundraising lets the donor lead the way.
- Why social skills matter so much.
- The kiss of death for a fundraiser.
- What's the most important quality you need to get ahead in your career.
- The 5 interpersonal qualities that will advance your relationships with wealthy donors.
- The correct way to use "small talk" with donors.
- How to build a donor's trust in you and your cause.
- The little things that matter most to donors.
Social Media Starter Kit: Facebook Apps, Ads, and More Advanced Tips (featuring Kerri Karvetski)
Even before Facebook unveiled its dramatic new Timeline format for pages, nonprofit page administrators were feeling the pinch. Nonprofits across the spectrum have seen their engagement rates - the percentage of people who like, comment and share posts - take a nosedive.
- Discover great apps for donations, advocacy, email sign-up, videos and photos, and contests
- Quick and simple advertising tips to help you recruit new fans
- Master simple status update formulas that will help you get clicks, comments and shares
- Get serious - Download a basic stat pack to get you planning and measuring progress
- Get inspired by nonprofit Facebook success stories
- This webinar is geared toward intermediate Facebook page administrators who have already mastered the basics - page setup, posts and website plugins.
Taming Your Editorial Calendar and Content Creation Process
- Various systems for keeping track of and scheduling everything from basic editorial calendars to more robust project management systems.
- Case studies of how different nonprofits and publishers do it
- Setting realistic goals for yourself and prioritizing which content to create first
- Using technology to speed up your content creation and distribution (and watching for tech pitfalls that can slow you down)
- How to recruit other people to generate content for you (and how to be a kind but decisive editor when they do)
- How to be a good content curator (finding and highlighting good stuff created by others)
Telling Your Story with Blogs, Photos, and Videos
How do you convey the great work your organization is doing with blogs, photos and videos? These tools are powerful ways to share the difference you're making in the world. We’ll cover the principles of good storytelling, look at examples and research about what’s working for nonprofits, and then discuss the tools that can help you put them online.
This is an Introductory-level seminar.
Webinar: Introduction to Website Analytics - June 28
How many people visit your Web site every day? What are visitors doing when they get there? Which features are most popular? We'll talk through the tools and strategies you can use to get the answers to these questions. Through demos of AWStats and Google Analytics (both free tools), we'll look at what these tools can tell you about your site and what the statistics mean. The seminar closes with a look at how you can fit analytics into your day-to-day processes.
By the end of the session, you will understand:
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