Developing A Customer-Centered Marketing Strategy (Instructed by Dave Jones, Ph.D.)
Customers or clients are never all the same. Marketing always begins with an understanding of the customer by understanding their wants, needs and desires, and how these can be fulfilled with products and services. Marketing strategies are plans that identify different types of benefits sought by clients and the specific services most likely to appeal to dissimilar groups (marketing segmentation). In the nonprofit sector we often create programs and services without the benefit of fully understanding those who use and support our services. When we do segment markets, we often use demographic descriptions, rather than truly strategic customer characteristics. You will learn the basics of market segmentation and how to use cost effective marketing research to identify segments and program and service weaknesses and strengths. Along with using techniques to identify different benefit segments, these strategies can also be applied to promotional communication to match communications to key audience characteristics. Finally, you will learn how to research your competition to successfully establish your organization's market position and to apply...
Registration will close 2 days prior to the scheduled date of the workshop.
Financial Management II: Next Steps (Instructed by Elizabeth Pilacik)
You possess the basic financial knowledge to support the financial reporting for your organization, but what do you need to build upon that knowledge and to take it to the next level? This course will provide you with the tools to improve and enhance your organization's processes and internal controls, to enlist the support of your board, and to get your team excited about financial reporting. We will break down the complexity of internal controls to its five basic components: control environment; risk assessment; control activities; information and communication; and monitoring. Learn how to recognize and understand what the financial reporting is saying (and not saying!) about your organization, and other best practices. Bring a copy of your monthly/annual financial reporting for review.
Registration will close 2 days prior to the scheduled date of the workshop.
Keys to Successful Strategic Planning (Instructed by Jason Alexander, M.A.)
Every nonprofit needs a good strategic plan to serve as a roadmap for change. This class will teach you how to create a living, constituent-driven strategic plan that is a critical management tool for your board and executive leadership. The class combines lecture, peer exchange and activities to get you started on the path to a good planning process. How-to topics include: gathering stakeholder data, hiring a consultant, developing a shared vision, prioritizing strategic goals and objectives, integrating your plan into daily operations and evaluation. Bring a copy and we'll even review your current strategic plan.
Registration closes 2 days before the scheduled date of the workshop.
Ask an Expert: Social Media
Lee Mikles and Patrick Callahan of the The Archer Group will be on hand Thursday November 4th for a discussion and Q&A session focusing on social media. During this Ask an Expert session, Mikles and Callahan will discuss the value of social networks and how to make the most of them. Mikles and Callahan are co-founders of The Archer Group, an interactive marketing agency based in Wilmington, DE and they are co-authors of a new book: Engage Your Brand that focuses on social marketing.
CDP Reports Orientation - Webinar
By participating in the Cultural Data Project you are a part of a successful and growing project that will allow researchers and the arts community to better articulate and provide evidence for the sectors assets and needs. Join one of our New User Training sessions to learn how you can make the most out of your participation with the Cultural Data Project and be part of important research on the sector.
If your organization has already submitted at least one Data Profile into the system, we encourage you to join us for a Reports Orientation to learn more about the 77 trend and comparison reports available to your organization, at no-cost! This training offers tips for integrating use of these reports in your financial management, planning and evaluation.
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