Fall Employee Benefits Seminar - Nov. 4 & 8
The Cultural Alliance in partnership with Gallagher Benefit Services is hosting two educational Health Insurance/Open Enrollment workshops for employees of Cultural Alliance Member organizations.
Ivy Silver, Area VP and Gallgher's expert staff will present a wealth of information about coverage available to you through the Cultural Alliance's Health Insurance and Employee Benefit Program, health insurance best practices and also updates on how changes in Health Care Reform will affect you during this open enrollment.
We strongly encourage HR/benefit staff and senior representatives from Cultural Alliance member organizations to attend one of these sessions whether you obtain health insurance through the Cultural Alliance's program or through alternative means.
If you are unable to attend this session, we are also offering it again on Monday, November 8 from Noon to 1:30 PM. Please visit http://fallbenefitsnov8.eventbrite.com/ to learn more and register.
If you have any questions, please contact Christie Clemens from Gallagher at Christie_Clemens@AJG.com or (610) 230-2108.
Gallagher Benefit Services is the Cultural Alliance partner and preferred broker for Health Insurance and Employee benefits. You can learn more about available products and services by visiting www.philaculture.org/programs/healthinsurance.
Breakfast will be provided.
Governance and Philanthropy: The Role of the Board Member (Facilitated by Robbe A. Healey, MBA, ACFRE, Farr Healey Consulting LLC)
During this workshop you will define and discuss the building blocks of a well-balanced fundraising program and the roles and responsibilities of staff and board members in establishing and growing an organizational culture of philanthropy. Limit 30 people.
Fundamentals of Board Governance (Facilitated by Lee E. Daney, M.Ed., CFRE, President, North Star Strategies, Inc.)
During this workshop you will be introduced to best practices in board governance, including: defining board and staff roles, establishing effective committee structures, assessing board effectiveness and sharing accountability for organizational planning and renewal. Limit 30 people.
Advanced Social Media Workshop - Oct. 28
Creating strong, measurable audience relationships via real personalities
with special guest presenter Ron Evans of Groupofminds.com
Social media is here to stay, but are you just making posts, or are you establishing strong bonds with your patrons that will lead them to share your info with their friends? How you write your posts is as important as the content of the posts themselves, and there are established and measurable best practices for doing this.
In this half-day hands-on tactical workshop, you'll learn advanced social media techniques covering:
- Social media "voice" vs. institutional "voice"
- Creating and following a posting formula to ensure consistency in your communications
- How to write social media posts that maximize user interactions (comments, "likes" and shares)
- Giving your social media presence personality and the benefits it brings
- Dealing with destructive comments and turning them into intelligent discussion
- Tying together your marketing channels to augment and reinforce each other
- Reviewing successful peer social media sites and dissecting the reasons for their success
- Measuring direct ROI from your social media activities
This workshop is for staff who have had been managing their organizations’ social media networks for at least six months. Space is limited and participation will be awarded on a first come, first served basis. Participation in this workshop is for those who work at Cultural Alliance member organizations and is limited to one person per organization.
BONUS: In advance of the workshop, your organization's social media presence will be evaluated by the presenter, and you will receive a customized, written report on the strengths and weaknesses of your current social media marketing channels, along with specific instructions on what you can do to improve your sites.
Workshops are supported by The Wallace Foundation and The Philadelphia Foundation and are a program of the Cultural Alliance’s research and marketing initiative, Engage 2020. Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.
This workshop is for staff who have had been managing their organizations’ social media networks for at least 6 months. Participation must work at a Cultural Alliance member organizations and is limited to one person per organization.
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