Digital Communications Coordinator

Background

The Greater Philadelphia Cultural Alliance was founded in 1972 and is one of the nation’s best-known and most effective arts service organizations.  We operate in five counties surrounding Philadelphia, and also serve southern New Jersey and Northern Delaware as part of our metropolitan region.  We have over 450 nonprofit and for-profit members, but the Alliance serves the entire cultural sector – over 1,500 performing arts, visual arts, history, science, horticulture, arts education, community art centers and other cultural organizations.

The Cultural Alliance focused its work on the following two primary objectives in its 2016 Strategic Plan:

• ADVOCACY brings resources and favorable business conditions to arts and culture nonprofits through research, government relations and by working with private sector funders, and
• AUDIENCE ENGAGEMENT increases public participation in all forms of arts and culture, and gives nonprofits the tools and expertise to increase earned revenue through ticket sales and admissions.

The annual budget of the Cultural Alliance is $2.4 million, with a core staff of 14 positions, plus additional temporary positions and contractors hired to support specific projects.  Our offices are in center city Philadelphia. 

Position Summary

The Digital Communications Coordinator will be part of a three person communications team that sets strategy and policy for communications across the organization. The position will be responsible for developing social media and communications strategies for the Cultural Alliance's brands including: our core Cultural Alliance brand, our advocacy work, our marketing products Phillyfunguide and Funsavers and our teen engagement program, STAMP. The position is a part-time position at 25-28 hours per week.

Primary Responsibilities

The Digital Communications Coordinator will help create content for web, media and social networks including Facebook, Twitter, and Instagram. The Coordinator will also assist in creating and editing content for the Phillyfunguide website and Funsavers emails, the Cultural Alliance blog and newsletter as well as STAMP blog and newsletter.

The Coordinator will also participate in the development of higher-level strategies around all of the Alliance's social media and communication platforms, and will be involved in discussions around strategic communication planning for the Alliance as a whole. This includes commitment to diversity, equity and inclusion; communications about the cultural sector to community stakeholders such as business, government, and funders; and communications to cultural nonprofits about innovations in the field and current issues.

Through this work, the Digital Communications Coordinator will help to craft a consistent institutional brand, deploying aspects of key messages in a number of platforms and from different perspectives.

Qualifications

• B.A. degree in Communications, Marketing, Journalism or equivalent experience
• Strong written and verbal communication skills
• Knowledge of major social platforms (Twitter, Facebook, Instagram)
• Knowledge of Facebook and Twitter Advertising tools
• Experience using an email marketing software
• Experience with CMS, such as Drupal or Wordpress
• Experience with Google Analytics as well as social media analytics tools
• Experience using a social media platform manager such as Hootsuite or Sprout
• Experience using a CRM such as Salesforce, preferred but not essential
• Experience with AdWords is a plus
• Interest in the arts is a plus

The Cultural Alliance is mindful of diversity, equity and inclusion and welcomes and encourages individuals from a wide variety of backgrounds to apply.

The Coordinator will be a part-time permanent employee of the Cultural Alliance for 25-28 hours per week. He or she will report to Kristen Vinh, Strategic Communications Manager.