Holy Hashtags! How to Use Hashtags to Promote Your Cause on Twitter, Facebook, and Instagram
Hashtags. You see them everywhere. On social networks like Twitter and Instagram and Facebook. On television and billboards, and in magazines and newspapers.
Why?
Because hashtags freely, easily and instantly unite conversation, across time, across media, and among your people. Sound like something nonprofits should jump on? Of course!
In this 90-minute live nonprofit webinar, online communications expert Kerri Karvetski will show you how to harness the power of hashtags to promote your cause. Learn how to research, create, deploy, “hashjack” and track hashtags. Discover hashtag tools and techniques you can put to use right away.
This session is for nonprofit staff who already use social media networks. For this webinar we will focus on tips and examples for Twitter, Facebook and Instagram.
Here’s What You’ll Learn in This Live Interactive Webinar:
- A 60-second history of hashtags
- How to use hashtags for fundraising
- How to use hashtags for advocacy
- How to use hashtags for education
- How to use hashtags for events
- How to research hashtags
- Best practices for creating your own hashtags
- The art of hashjacking
- How to monitor hashtags
- How to tap Twitter chats to find and promote high quality conversations and contacts
About the Presenter: Kerri Karvetski, owner of Company K Media, helps nonprofits and social benefit companies communicate online. Strategist, campaigner, copy writer and trainer, Kerri helps clients such as National Wildlife Federation, Amnesty International USA and American Heart Association reach out to supporters in ways that deeply resonate. Nonprofit marketing agencies such as Red Engine Digital turn to her for online copy that is crisp, clear and compelling. Groups such as CharityHowTo call on her for practical, useful training in online communications and social media. Kerri is a youth soccer coach and an aspiring baker and vegetable gardener. She lives in the beautiful Hudson River Valley with her husband and two children.

Holy Hashtags! How to Use Hashtags to Promote Your Cause on Twitter, Facebook, and Instagram
Hashtags. You see them everywhere. On social networks like Twitter and Instagram and Facebook. On television and billboards, and in magazines and newspapers.
Why?
Because hashtags freely, easily and instantly unite conversation, across time, across media, and among your people. Sound like something nonprofits should jump on? Of course!
In this 90-minute live nonprofit webinar, online communications expert Kerri Karvetski will show you how to harness the power of hashtags to promote your cause. Learn how to research, create, deploy, “hashjack” and track hashtags. Discover hashtag tools and techniques you can put to use right away.
This session is for nonprofit staff who already use social media networks. For this webinar we will focus on tips and examples for Twitter, Facebook and Instagram.
Here’s What You’ll Learn in This Live Interactive Webinar:
- A 60-second history of hashtags
- How to use hashtags for fundraising
- How to use hashtags for advocacy
- How to use hashtags for education
- How to use hashtags for events
- How to research hashtags
- Best practices for creating your own hashtags
- The art of hashjacking
- How to monitor hashtags
- How to tap Twitter chats to find and promote high quality conversations and contacts
About the Presenter: Kerri Karvetski, owner of Company K Media, helps nonprofits and social benefit companies communicate online. Strategist, campaigner, copy writer and trainer, Kerri helps clients such as National Wildlife Federation, Amnesty International USA and American Heart Association reach out to supporters in ways that deeply resonate. Nonprofit marketing agencies such as Red Engine Digital turn to her for online copy that is crisp, clear and compelling. Groups such as CharityHowTo call on her for practical, useful training in online communications and social media. Kerri is a youth soccer coach and an aspiring baker and vegetable gardener. She lives in the beautiful Hudson River Valley with her husband and two children.

Self-Care, Healing and Replenishment through the Arts
Through a participatory multi-disciplinary approach, experience processes which utilize the arts as a vehicle for reflection and a tool to support healing from loss, trauma, secondary trauma and compassion fatigue. Lunch included.
ArtWell’s workshops introduce educators and youth service providers to our unique approach, which combines creative expression and reflection to provide new tools for engaging young people, as well as a sense of replenishment, joy, and community for the professionals who participate.
Through hands-on arts activities, participants will experience how poetry, visual art and music encourage youth to become aware of their inner resilience, to have a greater respect for cultural diversity, build literacy skills and academic engagement, and to value their own voices, visions, and creative spirit.
ArtWell workshops are designed for care-giving professionals: educators, teaching-artists, youth workers, organizers and activists, social service and public health providers, faith-based organizations, community and arts administrators, organizational leadership and supervisors.
*We also offer grant-funded workshops at no cost to groups and organizations when available. Paying at the higher end of the spectrum supports ArtWell’s ability to provide arts-based programming for youth and to work with other groups/organizations at little to no cost. We are happy to work with your group/organization to figure out strategies to raise/leverage financial resources. Submit your request by completing the Booking Request Form on this page.

Connection through Creativity: Building Strong Teams and Communities
Experience and learn interactive arts-based activities, games and rituals to foster community, connection and teamwork within your staff and/or classroom. Lunch included.
ArtWell’s workshops introduce educators and youth service providers to our unique approach, which combines creative expression and reflection to provide new tools for engaging young people, as well as a sense of replenishment, joy, and community for the professionals who participate.
Through hands-on arts activities, participants will experience how poetry, visual art and music encourage youth to become aware of their inner resilience, to have a greater respect for cultural diversity, build literacy skills and academic engagement, and to value their own voices, visions, and creative spirit.
ArtWell workshops are designed for care-giving professionals: educators, teaching-artists, youth workers, organizers and activists, social service and public health providers, faith-based organizations, community and arts administrators, organizational leadership and supervisors.
*We also offer grant-funded workshops at no cost to groups and organizations when available. Paying at the higher end of the spectrum supports ArtWell’s ability to provide arts-based programming for youth and to work with other groups/organizations at little to no cost. We are happy to work with your group/organization to figure out strategies to raise/leverage financial resources. Submit your request by completing the Booking Request Form on this page.

How to Create an Annual Report Infographic - A Step-by-Step Guide to Transition Your Paper Annual Report to an Infographic
Does your nonprofit publish an annual report?
Is your annual report more than 10 pages long and takes months to prepare?
Do you feel your nonprofit is behind the times with the way its presents information in the annual report?
If you answered “yes” to these questions, join our webinar on “How to Create an Annual Report Infographic” to learn how to use today’s digital publication trends to your advantage!
Here's what we'll cover:
- Why and how infographics work
- Free and inexpensive online tools to create infographics
- What you need to collect to create an infographic
- How to write copy for an infographic
- How to use numbers in infographics
- How to use an infographic across multiple channels
Presented by Nonprofit Data Guru Heather Stombaugh, MBA, CFRE, GPC. Heather has more than 15 years of experience in nonprofit leadership, programming, marketing, and fundraising. She is the founder and principal consultant of JustWrite Solutions, LLC a national nonprofit consulting firm based in Ohio. Heather practices and teaches integrated fundraising and nonprofit management by measurement. She provides technical assistance to nonprofits of all sizes across the country who seek to gain a competitive advantage in fundraising and grants through evidence-based practices, such as needs assessment, meaningful measurement, evaluation, clinical research, and Social Return on Investment.

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