How to Track & Understand Year-End Fundraising Success with Google Analytics
This live nonprofit webinar will show you step-by-step how to install and use Google Analytics to track and understand your year-end fundraising efforts.
Whether you want to wow board members with in-depth year-end fundraising statistics and donor demographics, or find ways to raise more money online, this webinar will help you.
You’ll learn:
- What Google Analytics is
- How to setup Google Analytics
- How to use Google Analytics
- What Google Analytics reports to pay attention to
- How to set up conversion goals to track and understand donations on your website
- How to use custom campaigns to track the fundraising success of your email, social media, and other marketing initiatives
About Simon Choy: Simon Choy, founder of ConnectAd, helps charities obtain and manage free advertising through Google Grants. Through his work, he has personally helped over a hundred develop their online presence, including getting the most out of their Google Analytics. He is also certified by Google as an online advertising expert and Google Analytics specialist.
Starting A Business Expo
Get the information you need to start or grow your business!
Join us at this free event at the Northeast Regional Library on Dec. 5th. Talk with representatives from the Small Business Administration, SCORE, Commerce Department/City of Philadelphia, Small Business Center/Community College of Philadelphia, The Enterprise Center and more.
Learn about loans, government contracts, permits, social media, free business counseling, market research and more. Free, & no registration required!
Please note: there is no parking in the Sears or Nick's parking lots.
No registration required.
DNC: What It Means for You
Philadelphia will take the national stage once again next July, when the 2016 Democratic National Convention comes to town. Thousands of delegates and their families and members of the media will get a taste of what makes Philadelphia unique, and the Cultural Alliance is already working with the local DNC Host Committee and Americans for the Arts to make sure arts and culture are prominently featured. What will the DNC mean for your cultural organization or attraction? Find out at this informal conversation with DNC Host Committee Deputy Executive Director Angela Val.
9:30-10:00 a.m. -- Breakfast and Networking
10:00-11:00 a.m. -- Presentation and Q&A
50 Years of the NEA: What's Next for Creativity and Innovation
Drexel University's Arts Administration program invites you to a special evening with the NEA. Please join us on November 23rd for an engaging presentation and discussion with senior leaders from the NEA as they share "50 Years of the NEA: What's Next for Creativity & Innovation?"
Fifty years ago, President Lyndon B. Johnson signed the National Foundation on the Arts and the Humanities Act, which gave birth to the National Endowment for the Arts and the National Endowment for the Humanities. In that time, the NEA has distributed over $5 billion through more than 145,000 individual grants.
But what's next? How is the NEA evolving in its approaches, programs, and research to meet the changing needs of artists, organizations, and society as a whole? Join us for an enlightening and insightful conversation with speakers Bill O'Brien, Senior INnovation Advisor to the Chairman, and Sunil Iyengar, Research & Analysis Director. Space is limited for this free event, so please register now.
When: Monday, November 23rd
5:00 - 6:00 pm : Reception and Networking (Food and Drink Provided)
6:00 - 7:30 pm : Presentations and Discussion
7:30 - 8:00 pm : Reception and Networking
Where: Drexel University, ExCITe Center, 3401 Market Street
REGISTER NOW
EAL: P - What's Next for the Arts in Philadelphia Conference
The Emerging Arts Leaders: Philadelphia - a local chapter of American’s for the Arts - is hosting our annual “Creative Conversation” in October. This year, we're proud to present a half-day conference around our 2015 theme, What’s Next for the Arts in Philadelphia? The conference will serve as an opportunity for emerging artists to share a vision of the future and generate cutting edge ideas to utilize across industries.
Arts industry leaders and professionals from other sectors will share their expertise and experiences propelling organizations forward. Join in facilitated conversations centered around new models and approaches for keeping art and artists integral to organizational missions.
The day will begin with messages from EAL:P President Amy Scheidegger and Events Chair Morgan Gengo, followed by an excited keynote address by Culture Works' Thaddeus Squire, breakout sessions, a working lunch, and networking opportunities with action steps to stay in the know.
The timeline for the conference:
11:15am - Keynote Address with Thaddeus Squire
12:15pm - Breakout Sessions Part 1
1pm - Working Lunch
2pm - Breakout Sessions Part 2
3pm - Closing Remarks
We look forward to meeting and growing with you all!
Live tweet using the hastag #whatsnextartsphilly
