2016 National Arts Marketing Project Conference
Across the nation, arts organizations and the communities they serve are in a constant state of evolution. As arts marketers, how do we successfully maintain organizational relevance while building sustainability in our rapidly changing world? How can we meet change with a responsive, creative, and flexible approach? How can we capitalize on change to fuel inventive and unconventional thinking, forward-thinking solutions, and a willingness to experiment?
With continuous shifting trends in the landscape of arts marketing and audience engagement, arts organizations must go beyond “embracing” change. Instead, we need to desire change, seek it out, work for it, and invest in it; we need to Fuel the Change.
Exciting results await for arts organizations that fuel change within their organizations and communities. Join 650+ arts marketers in Austin this November to find out where the change is heading and learn the strategies and tactics for adapting to meet the demand.

Mural Arts Wall Ball 2016
Our annual Wall Ball brings together hundreds of Mural Arts family members who believe that art ignites change.
Honorees
Daniel Fitzpatrick, CFA, President of Citizens Bank PA / NJ / DE, Head of National Mid-Corporate and Industry Verticals
David Montgomery, Philadelphia Phillies Chairman
Mural Arts throws a great party. The formula is simple: inspiring art, delicious food, spectacular entertainment, and people like you, who believe in the potential of our city's future.
Our annual Wall Ball brings together hundreds of Mural Arts family members who believe that art ignites change. Funds generated by Wall Ball support collaborative public art projects that ignite change in people and communities. Wall Ball also supports high-quality art education and outreach programs that provide people with the inspiration and tools to seize their own future.
Save the date for an unforgettable evening of celebration and excitement for the great work that lies ahead.
Holy Hashtags! How to Use Hashtags to Promote Your Cause on Twitter, Facebook, and Instagram
Hashtags. You see them everywhere. On social networks like Twitter and Instagram and Facebook. On television and billboards, and in magazines and newspapers.
Why?
Because hashtags freely, easily and instantly unite conversation, across time, across media, and among your people. Sound like something nonprofits should jump on? Of course!
In this 90-minute live nonprofit webinar, online communications expert Kerri Karvetski will show you how to harness the power of hashtags to promote your cause. Learn how to research, create, deploy, “hashjack” and track hashtags. Discover hashtag tools and techniques you can put to use right away.
This session is for nonprofit staff who already use social media networks. For this webinar we will focus on tips and examples for Twitter, Facebook and Instagram.
Here’s What You’ll Learn in This Live Interactive Webinar:
- A 60-second history of hashtags
- How to use hashtags for fundraising
- How to use hashtags for advocacy
- How to use hashtags for education
- How to use hashtags for events
- How to research hashtags
- Best practices for creating your own hashtags
- The art of hashjacking
- How to monitor hashtags
- How to tap Twitter chats to find and promote high quality conversations and contacts
About the Presenter: Kerri Karvetski, owner of Company K Media, helps nonprofits and social benefit companies communicate online. Strategist, campaigner, copy writer and trainer, Kerri helps clients such as National Wildlife Federation, Amnesty International USA and American Heart Association reach out to supporters in ways that deeply resonate. Nonprofit marketing agencies such as Red Engine Digital turn to her for online copy that is crisp, clear and compelling. Groups such as CharityHowTo call on her for practical, useful training in online communications and social media. Kerri is a youth soccer coach and an aspiring baker and vegetable gardener. She lives in the beautiful Hudson River Valley with her husband and two children.

Holy Hashtags! How to Use Hashtags to Promote Your Cause on Twitter, Facebook, and Instagram
Hashtags. You see them everywhere. On social networks like Twitter and Instagram and Facebook. On television and billboards, and in magazines and newspapers.
Why?
Because hashtags freely, easily and instantly unite conversation, across time, across media, and among your people. Sound like something nonprofits should jump on? Of course!
In this 90-minute live nonprofit webinar, online communications expert Kerri Karvetski will show you how to harness the power of hashtags to promote your cause. Learn how to research, create, deploy, “hashjack” and track hashtags. Discover hashtag tools and techniques you can put to use right away.
This session is for nonprofit staff who already use social media networks. For this webinar we will focus on tips and examples for Twitter, Facebook and Instagram.
Here’s What You’ll Learn in This Live Interactive Webinar:
- A 60-second history of hashtags
- How to use hashtags for fundraising
- How to use hashtags for advocacy
- How to use hashtags for education
- How to use hashtags for events
- How to research hashtags
- Best practices for creating your own hashtags
- The art of hashjacking
- How to monitor hashtags
- How to tap Twitter chats to find and promote high quality conversations and contacts
About the Presenter: Kerri Karvetski, owner of Company K Media, helps nonprofits and social benefit companies communicate online. Strategist, campaigner, copy writer and trainer, Kerri helps clients such as National Wildlife Federation, Amnesty International USA and American Heart Association reach out to supporters in ways that deeply resonate. Nonprofit marketing agencies such as Red Engine Digital turn to her for online copy that is crisp, clear and compelling. Groups such as CharityHowTo call on her for practical, useful training in online communications and social media. Kerri is a youth soccer coach and an aspiring baker and vegetable gardener. She lives in the beautiful Hudson River Valley with her husband and two children.

Self-Care, Healing and Replenishment through the Arts
Through a participatory multi-disciplinary approach, experience processes which utilize the arts as a vehicle for reflection and a tool to support healing from loss, trauma, secondary trauma and compassion fatigue. Lunch included.
ArtWell’s workshops introduce educators and youth service providers to our unique approach, which combines creative expression and reflection to provide new tools for engaging young people, as well as a sense of replenishment, joy, and community for the professionals who participate.
Through hands-on arts activities, participants will experience how poetry, visual art and music encourage youth to become aware of their inner resilience, to have a greater respect for cultural diversity, build literacy skills and academic engagement, and to value their own voices, visions, and creative spirit.
ArtWell workshops are designed for care-giving professionals: educators, teaching-artists, youth workers, organizers and activists, social service and public health providers, faith-based organizations, community and arts administrators, organizational leadership and supervisors.
*We also offer grant-funded workshops at no cost to groups and organizations when available. Paying at the higher end of the spectrum supports ArtWell’s ability to provide arts-based programming for youth and to work with other groups/organizations at little to no cost. We are happy to work with your group/organization to figure out strategies to raise/leverage financial resources. Submit your request by completing the Booking Request Form on this page.

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