Breakfast Club: Engaging Families
The Breakfast Clubs bring cultural marketers together to read, critique and learn from secondary marketing research.
Due to the snowstorm this event has been rescheduled for Tuesday, February 16th.
Join us for our next Breakfast Club as we explore strategies and best practices for engaging family audiences. Through our selected readings, Layering the Meaning: Marketing the Arts to Families by Philippe Ravanas, Encouraging Family Learning in History Museums by the Institute of Museum and Library Services, and two blog entries from Museum Audience Insight, you will learn what it takes to provide experiences that are more relevant, fun and engaging to families.
According to Culture & the Arts Survey, a recent study conducted by LaPlaca Cohen, nine in ten Philadelphians believe that “encouraging children to attend arts events enriches their understanding of the world.” Four out of five think it “is important to introduce children to the arts at an early age.” Yet these same people also pointed out that in many cases we’re failing to deliver - fewer than two out of five think that our arts organizations are children-friendly. Clearly there is a large gap between public interest and our success in filling it. This discrepancy points to an important market opportunity if we can become more welcoming to families.
So what can we do to become more family friendly? Join us for our next Breakfast Club as we seek answers to this question and share both some of the challenges and successful approaches to capturing this significant market.
All Breakfast Club attendees are asked to read the readings in advance of the session and to come prepared to discuss them. A link to download the readings will be included in your event registration confirmation.
Breakfast Clubs are supported by The Wallace Foundation and The Philadelphia Foundation and are a program of the Cultural Alliance’s research and marketing initiative Engage 2020. Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.
Breakfast Club: Creating Patron Loyalty
Join us for our next Breakfast Club as we explore some strategies and best practices of cultivating patron loyalty. Through our selected readings, Your Loyalty Program is Betraying You, Harvard Business Review and Patronage Retention: Winning Strategy for the 21st Century, Target Resource Group, you will learn about the benefits of increasing patron retention and loyalty as well as what some organizations are doing to create longer and happier relationships with their patrons.
Our cultural organizations are experts at attracting new patrons, however, when it comes to keeping them, there’s still room for improvement. According to a recent white paper by Target Resource Group (TRG), “four out of five new single ticket buyers attend once and then disappear”.
Sustaining revenue through customer retention and loyalty is a decades-old and well-established strategy in the for-profit world. A Harvard Business Review article, Your Loyalty Program is Betraying You, looks at successful (and not so successful) examples of customer loyalty programs in the for-profit world. From your local grocery chain to Amazon.com and American Airlines, how are for-profit companies successfully creating and maintaining customer loyalty programs and what can non-profit marketers learn from them?
All Breakfast Club attendees are asked to read the readings in advance of the session and to come prepared to discuss them. Continental breakfast is included.
Breakfast Clubs are supported by The Wallace Foundation and The Philadelphia Foundation and are a program of the Cultural Alliance’s research and marketing initiative Engage 2020. Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.
Breakfast Club: Research Into Action
Join us as we kick off another exciting season of Breakfast Clubs with a discussion on the Cultural Alliance’s latest research report, Research into Action: Pathways to New Opportunities.
Research into Action represents the culmination of two years of groundbreaking research conducted by the Cultural Alliance and others on cultural consumer engagement. Encompassing consumer surveys, demographic studies, focus groups, and paid patron behavior analysis, Research into Action offers strategies for sustaining and growing audiences in the 21st Century and provides answers to our sector’s most challenging questions:
- What are the emerging forms of cultural practice?
- What will Philadelphia region’s population look like in 2020?
- How does our region’s engagement compare nationally?
- How do people migrate between cultural organizations?
- Who and what influences the decision to participate culturally?
Whether you work in administration, advocacy, marketing, or development, you’re an executive director, artistic staff or emerging leader, this session is the perfect opportunity for you to discuss Research into Action with peers, ask questions and delve a little deeper into the research findings.
Attendees will receive a copy of the report in advance of the session and will be asked to read the report’s Key Findings and Implications sections as well as one main chapter of their choice - Programming, Increasing Access or Marketing. Attendees will be broken out into small groups for moderated discussions. To download a copy of the report, please click here.
Breakfast Clubs are supported by The Wallace Foundation and The Philadelphia Foundation and are a program of the Cultural Alliance’s research and marketing initiative, Engage 2020. Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.
Nobody's Visiting Our Website -- Blast Off!
Come find out how to use email marketing to drive traffic to your website and get results. We’ll compare some of the major products on the market (Constant Contact, Mailchimp, Verticial Response) and share best practices in integrating email marketing into your overall strategy. From building a list, to automating campaigns, you’ll leave with an action plan.
A box lunch will be provided.
This workshop is also being held on June 15 & 16
2009 Global Tastes
