News You Can Use
Join the Philadelphia Business Journal and Kershner Office Furniture for an interactive and entertaining seminar where you will learn how to turn business news into new business.
Meet Publisher Lyn Kremer and Editor Bernard Dagenais and discover how to increase sales and further your career by using the paper effectively and efficiently.
In 45 minutes, you'll learn:
- How to unearth key information from the Business Journal in less than 30 minutes a week.
- Business information that helps you achieve your sales goals.
- How to recognize sales leads within news stories and features.
- Specific actions resulting in warm leads.
- How to bolster your networking efforts.
- Hear testimonials from top members of the business community who have used the paper as a tool for success.
- How to profit from every issue!
Please bring a business card to network with other guests and to be entered into our raffle drawing
Breakfast Club: Cultural Mentors
Join us for our next Breakfast Club as we explore how cultural mentors influence cultural participation. In two of our readings, Simple Truth Number Two by Andrew Taylor and an excerpt from Cultural Engagement in California’s Inland Regions by Alan Brown and Jennifer Novak with Amy Kitchner, two types of cultural mentors are identified. Cultural role models who bring children to cultural events, and initiators who bring their spouse, significant other, or friends.
Both types of mentors have a similar motivation: they want to create memories and share their love of the art form with the people they are bringing. However, when it comes to marketing, they are two different segments; there isn’t one magic marketing approach that will bring you both types of cultural mentors.
• How can you identify current programs you have that will speak to these two audiences?
• How can you create new programs to reach initiators and/or cultural role models?
• How can you identify and tap into the initiators and/or cultural role models in your audience.
We learned from our Engage 2020 focus groups that the ultimate cultural mentor is “Mom”. She plans both the family and ‘grown-up’ activities, and devotes much time to enriching her children’s lives. Marketing to Mom by Nora Lee explores eleven ways to make sure you are keeping “Mom” front and center in your organization’s practices. Join us for our next breakfast club to discuss cultural mentors and how you can incorporate them into your marketing mix.
All Breakfast Club attendees are asked to read the readings in advance of the session and to come prepared to discuss them. A link to download the readings will be included in your event registration confirmation. Continental breakfast included.
Breakfast Clubs are supported by The Wallace Foundation and The Philadelphia Foundation and are a program of the Cultural Alliance’s research and marketing initiative Engage 2020. Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.
Breakfast Club: Engaging Families
The Breakfast Clubs bring cultural marketers together to read, critique and learn from secondary marketing research.
Due to the snowstorm this event has been rescheduled for Tuesday, February 16th.
Join us for our next Breakfast Club as we explore strategies and best practices for engaging family audiences. Through our selected readings, Layering the Meaning: Marketing the Arts to Families by Philippe Ravanas, Encouraging Family Learning in History Museums by the Institute of Museum and Library Services, and two blog entries from Museum Audience Insight, you will learn what it takes to provide experiences that are more relevant, fun and engaging to families.
According to Culture & the Arts Survey, a recent study conducted by LaPlaca Cohen, nine in ten Philadelphians believe that “encouraging children to attend arts events enriches their understanding of the world.” Four out of five think it “is important to introduce children to the arts at an early age.” Yet these same people also pointed out that in many cases we’re failing to deliver - fewer than two out of five think that our arts organizations are children-friendly. Clearly there is a large gap between public interest and our success in filling it. This discrepancy points to an important market opportunity if we can become more welcoming to families.
So what can we do to become more family friendly? Join us for our next Breakfast Club as we seek answers to this question and share both some of the challenges and successful approaches to capturing this significant market.
All Breakfast Club attendees are asked to read the readings in advance of the session and to come prepared to discuss them. A link to download the readings will be included in your event registration confirmation.
Breakfast Clubs are supported by The Wallace Foundation and The Philadelphia Foundation and are a program of the Cultural Alliance’s research and marketing initiative Engage 2020. Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.
Breakfast Club: Creating Patron Loyalty
Join us for our next Breakfast Club as we explore some strategies and best practices of cultivating patron loyalty. Through our selected readings, Your Loyalty Program is Betraying You, Harvard Business Review and Patronage Retention: Winning Strategy for the 21st Century, Target Resource Group, you will learn about the benefits of increasing patron retention and loyalty as well as what some organizations are doing to create longer and happier relationships with their patrons.
Our cultural organizations are experts at attracting new patrons, however, when it comes to keeping them, there’s still room for improvement. According to a recent white paper by Target Resource Group (TRG), “four out of five new single ticket buyers attend once and then disappear”.
Sustaining revenue through customer retention and loyalty is a decades-old and well-established strategy in the for-profit world. A Harvard Business Review article, Your Loyalty Program is Betraying You, looks at successful (and not so successful) examples of customer loyalty programs in the for-profit world. From your local grocery chain to Amazon.com and American Airlines, how are for-profit companies successfully creating and maintaining customer loyalty programs and what can non-profit marketers learn from them?
All Breakfast Club attendees are asked to read the readings in advance of the session and to come prepared to discuss them. Continental breakfast is included.
Breakfast Clubs are supported by The Wallace Foundation and The Philadelphia Foundation and are a program of the Cultural Alliance’s research and marketing initiative Engage 2020. Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.
Breakfast Club: Research Into Action
Join us as we kick off another exciting season of Breakfast Clubs with a discussion on the Cultural Alliance’s latest research report, Research into Action: Pathways to New Opportunities.
Research into Action represents the culmination of two years of groundbreaking research conducted by the Cultural Alliance and others on cultural consumer engagement. Encompassing consumer surveys, demographic studies, focus groups, and paid patron behavior analysis, Research into Action offers strategies for sustaining and growing audiences in the 21st Century and provides answers to our sector’s most challenging questions:
- What are the emerging forms of cultural practice?
- What will Philadelphia region’s population look like in 2020?
- How does our region’s engagement compare nationally?
- How do people migrate between cultural organizations?
- Who and what influences the decision to participate culturally?
Whether you work in administration, advocacy, marketing, or development, you’re an executive director, artistic staff or emerging leader, this session is the perfect opportunity for you to discuss Research into Action with peers, ask questions and delve a little deeper into the research findings.
Attendees will receive a copy of the report in advance of the session and will be asked to read the report’s Key Findings and Implications sections as well as one main chapter of their choice - Programming, Increasing Access or Marketing. Attendees will be broken out into small groups for moderated discussions. To download a copy of the report, please click here.
Breakfast Clubs are supported by The Wallace Foundation and The Philadelphia Foundation and are a program of the Cultural Alliance’s research and marketing initiative, Engage 2020. Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.
