Breakfast Club: Engaging Families

The Breakfast Clubs bring cultural marketers together to read, critique and learn from secondary marketing research.

Due to the snowstorm this event has been rescheduled for Tuesday, February 16th.

Join us for our next Breakfast Club as we explore strategies and best practices for engaging family audiences. Through our selected readings, Layering the Meaning: Marketing the Arts to Families by Philippe Ravanas, Encouraging Family Learning in History Museums by the Institute of Museum and Library Services, and two blog entries from Museum Audience Insight, you will learn what it takes to provide experiences that are more relevant, fun and engaging to families.

According to Culture & the Arts Survey, a recent study conducted by LaPlaca Cohen, nine in ten Philadelphians believe that “encouraging children to attend arts events enriches their understanding of the world.”  Four out of five think it “is important to introduce children to the arts at an early age.” Yet these same people also pointed out that in many cases we’re failing to deliver - fewer than two out of five think that our arts organizations are children-friendly. Clearly there is a large gap between public interest and our success in filling it. This discrepancy points to an important market opportunity if we can become more welcoming to families.

So what can we do to become more family friendly? Join us for our next Breakfast Club as we seek answers to this question and share both some of the challenges and successful approaches to capturing this significant market.
 
All Breakfast Club attendees are asked to read the readings in advance of the session and to come prepared to discuss them. A link to download the readings will be included in your event registration confirmation.

Breakfast Clubs are supported by The Wallace Foundation and The Philadelphia Foundation and are a program of the Cultural Alliance’s research and marketing initiative Engage 2020. Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.