How to Write a Quick and Dirty Marketing Strategy
Spending time and money trying to market your nonprofit or its programs without a strategy in place is a big waste of both precious resources. But who has time to create in-depth, well-researched strategies when there is so much "mission" work to do?
During this webinar, you'll learn how to find the middle ground -- to create a "quick and dirty" marketing strategy. You will:
- Learn the three essential questions that every marketing plan -- no matter how short -- must answer.
- See how the questions can be applied to three very different situations.
- Listen as Kivi creates a quick and dirty strategy on the spot for participants on the webinar.
- Understand when "quick and dirty" isn't enough and when you really do need to embark on a more intensive planning process.
- The lessons you will learn on this webinar can be applied to creating a marketing strategy for your nonprofit organization as a whole or for one specific campaign or program.
Taming Your Editorial Calendar and Content Creation Process-Webinar
Everyone is a publisher. Everyone is a broadcaster. Everyone, including your nonprofit, can be a self-made media mogul, thanks to affordable email, web hosting, and social media. It's called "content marketing" and it works. But it can also overwhelm you very quickly.
Knowing how to send bulk email, post to a blog, or set up a Facebook page is only the beginning. What about all the content that goes inside your content management system? How do you get everything working together and producing results, without driving yourself crazy?
- Various systems for keeping track of and scheduling everything from basic editorial calendars to more robust project management systems.
- Case studies of how different nonprofits and publishers do it
- Setting realistic goals for yourself and prioritizing which content to create first
- Using technology to speed up your content creation and distribution (and watching for tech pitfalls that can slow you down)
- How to recruit other people to generate content for you (and how to be a kind but decisive editor when they do)
- How to be a good content curator (finding and highlighting good stuff created by others)
Your End of the Year Fundraising Plan- Webinar
You know that the holiday season is the time of year when the nonprofit sector as a whole raises the most money. Maybe you are doing an end-of-year direct mail letter. Maybe not. Either way, you can quickly create a multi-part email series to your supporters that goes out during the last six weeks of the year to raise more money for your nonprofit online.
Sounds like a lot of work? Not really, especially if you follow some of the plans we'll share during this webinar.
During this webinar, you'll . . .
You know that the holiday season is the time of year when the nonprofit sector as a whole raises the most money. Maybe you are doing an end-of-year direct mail letter. Maybe not. Either way, you can quickly create a multi-part email series to your supporters that goes out during the last six weeks of the year to raise more money for your nonprofit online. Sounds like a lot of work? Not really, especially if you follow some of the plans we'll share during this webinar. During this webinar, you'll . . .
You know that the holiday season is the time of year when the nonprofit sector as a whole raises the most money. Maybe you are doing an end-of-year direct mail letter. Maybe not. Either way, you can quickly create a multi-part email series to your supporters that goes out during the last six weeks of the year to raise more money for your nonprofit online. Sounds like a lot of work? Not really, especially if you follow some of the plans we'll share during this webinar. During this webinar, you'll . . .
You know that the holiday season is the time of year when the nonprofit sector as a whole raises the most money. Maybe you are doing an end-of-year direct mail letter. Maybe not. Either way, you can quickly create a multi-part email series to your supporters that goes out during the last six weeks of the year to raise more money for your nonprofit online. Sounds like a lot of work? Not really, especially if you follow some of the plans we'll share during this webinar. During this webinar, you'll . . .
Get the latest data on why a series of emails is more effective than a single email or a single direct mail letter.
The Future of Arts Education in Pennsylvania
*Introduction to the Arts and Education Initiative (AEI) of The Education Policy and Leadership Center (EPLC) and updates on the work of its 32-member Study Group.
*Discuss your experiences and suggestions for partnerships and policies that will support the arts in schools and communities and the learning opportunities they afford to people of all ages.
*Help to develop an arts and education policy agenda for Pennsylvania.
The Regional Community Forum is an opportunity to learn more about, and contribute to the success of, a unique initiative, AEI, which is intended to strengthen public and policymaker support for the arts and education in Pennsylvania. The Initiative and the work of its Advisory Committee and Study Group will produce the Arts and Education Policy Report February of 2012, which will include recommendations for state policymakers and other audiences.
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