Webinar: CDP Reports Orientation - Dec 20
CDP Reports Orientation will give an overview CDP’s powerful reporting tools and is most useful for organizations that have already completed a Data Profile. CDP’s trend and comparison reports can help you make operational decisions, build the case for support and facilitate long-term planning. This orientation will walk through the navigation of the website’s reporting features and will give examples of how you might integrate CDP reports into your organizational management.
You can participate in this web-based session from your home or office computer. Instructions for joining the webinar will be sent after you register for the webinar. Please feel free to participate with more than one representative of your organization, including your executive director, your development director, or program staff.
Webinar: Creating a Social Media Policy
As social media transparency and two-way conversations become the norm many organizations are racing to develop a social media policy that governs who does what, what's OK (and not OK) to say on behalf of the org, and how to handle sticky situations. But even more than legislating these details, the process of creating such a policy can help you and other leaders in your organization engage in important discussions that will mature your organizational culture and help you be better positioned to take advantage of the tools and opportunities at your disposal. In this Idealware seminar we'll explore why the process (not just the product) is so important, how to make these conversations productive and strategic (and dare we say fun?), and why a social media policy is an important milestone of digital maturity.
In this online seminar, you'll learn:
- Why a social media policy is important
- How to develop a social media policy
- How your organization will implement and enforce the policy
Conducted by Andrea Berry
Andrea Berry, Idealware's Director of Partnerships and Learning, oversees Idealware's fundraising and training activities including the Field Guide to Nonprofit Software, sponsorship, corporate and individual giving, grants management and online seminars. Prior to joining Idealware, Andrea held fundraising positions in education, health research and museums and has taught math, performing arts and history in traditional and non-traditional educational settings. She brings a breadth of experience with fundraising and communications, particularly as it relates to small nonprofits, and has worked as a consultant with nonprofits across New England to help identify appropriate donor management software. Additionally, as a former teacher, Andrea brings front-line tested expertise in curriculum development and training.
Please register with an email address that will allow you to recieve the access and dial-in information for the online seminar.
Webinar: Measuring Your Social Media Efforts
You have a Facebook page, a blog, a Twitter account, and a YouTube channel. Are they working? Is it worth the time you’re putting in? How do you know? We’ll walk through a framework -- including Views, Followers, Engagement, and Conversion -- and the tools that can help you gather the data, to allow you to analyze your strategy, strengthen what works and change what doesn’t.
In this online seminar, you'll learn:
- Why you should measure your social media efforts
- What tools are available to help you
- How to use the measurement tools
- How to analyze the results
Conducted by Andrea Berry
Andrea Berry, Idealware's Director of Partnerships and Learning, oversees Idealware's fundraising and training activities including the Field Guide to Nonprofit Software, sponsorship, corporate and individual giving, grants management and online seminars. Prior to joining Idealware, Andrea held fundraising positions in education, health research and museums and has taught math, performing arts and history in traditional and non-traditional educational settings. She brings a breadth of experience with fundraising and communications, particularly as it relates to small nonprofits, and has worked as a consultant with nonprofits across New England to help identify appropriate donor management software. Additionally, as a former teacher, Andrea brings front-line tested expertise in curriculum development and training.
Please register with an email address that will allow you to recieve the access and dial-in information for the online seminar.
Webinar: Getting Beyond the Like: Social Media Engagement - Jan. 17
People “like” you, but what is that actually doing to support your organization’s bottom line? We’ll talk critically about how you can move constituents up a ladder of engagement from a simple “like” to actually get them to do something for your organization. Sign a petition, attend an event, join a movement and yes, even donate—it’s possible to get your constituents to do all of these things as a result of social media actions, but it’s not easy. Armed with case studies, industry research and plain old common sense and experience, we’ll work together to recalibrate your social media mindset in order to provide more value and cultivate a deeper commitment.
In this online seminar, you'll learn:
- How to explore the pyramid of social media engagement
- Ways to identify how to provide value for your constituents at each level of the engagement pyramid
- What other nonprofits are doing to succeed in this challenge
Conducted by Andrea Berry
Andrea Berry, Idealware's Director of Partnerships and Learning, oversees Idealware's fundraising and training activities including the Field Guide to Nonprofit Software, sponsorship, corporate and individual giving, grants management and online seminars. Prior to joining Idealware, Andrea held fundraising positions in education, health research and museums and has taught math, performing arts and history in traditional and non-traditional educational settings. She brings a breadth of experience with fundraising and communications, particularly as it relates to small nonprofits, and has worked as a consultant with nonprofits across New England to help identify appropriate donor management software. Additionally, as a former teacher, Andrea brings front-line tested expertise in curriculum development and training.
Please register with an email address that will allow you to recieve the access and dial-in information for the online seminar.
Webinar: Branding Through Social Media - Jan. 10
Social media is a powerful and flexible tool for influencing how your audience perceives your organization, and your brand. Your brand isn’t what you say it is—it’s what other people say it is. Effectively conveying your organization’s message and personality through your actions and words can influence how your constituents understand and find meaning in your message.
In this session, we’ll dive into the concept of branding through social media by taking a detailed look at how you can create, refine and manage your brand message and personality through social media. This class will explore how what you say, and how you say it, can affect the impression your organization leaves on people.
In this online seminar, you'll learn:
- What a brand is
- How to influence your brand through social media
- How what you say influences your brand
- How your tone influences your brand
- How what others say about you influences your brand
"A great brand is a story that's never completely told." --Scott Bedbury
Conducted by Andrea Berry
Andrea Berry, Idealware's Director of Partnerships and Learning, oversees Idealware's fundraising and training activities including the Field Guide to Nonprofit Software, sponsorship, corporate and individual giving, grants management and online seminars. Prior to joining Idealware, Andrea held fundraising positions in education, health research and museums and has taught math, performing arts and history in traditional and non-traditional educational settings. She brings a breadth of experience with fundraising and communications, particularly as it relates to small nonprofits, and has worked as a consultant with nonprofits across New England to help identify appropriate donor management software. Additionally, as a former teacher, Andrea brings front-line tested expertise in curriculum development and training.
Please register with an email address that will allow you to recieve the access and dial-in information for the online seminar.
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