Successful online fundraising, actions, and outreach all start with a solid and substantial list of email addresses. But how do you build your list with the addresses of constituents truly interested in your cause? We’ll discuss a wide variety of tools and techniques to gather solid email addresses, from direct mail and list appending techniques, to online registration methods, to PR and marketing tactics, to social media and viral marketing list building efforts – and how all of those things fit together.
 

Conducted by Andrea Berry
 
Andrea Berry, Idealware's Director of Partnerships and Learning, oversees Idealware's fundraising and training activities including the Field Guide to Nonprofit Software, sponsorship, corporate and individual giving, grants management and online seminars. As a former teacher, Andrea brings front-line tested expertise in curriculum development and training. 
 

This full-day session is ideal for fundraising professionals with significant experience. (10+ Years Experience) With all 6.75 contact hours approved for either ACFRE ethics, management, or leadership credit, this session is also ideal for those considering pursuing their ACFRE credential.

Specific topics will include: