Plugging In: Marketing in the Digital Age
Join digital marketing guru Erik Gensler, President of Capacity Interactive (one of the country’s leading digital marketing consulting firms), for Plugging In: Marketing in the Digital Age.
Many cultural organizations have not adapted their priorities or efforts to reflect the progressive modes of communication that have evolved over the last 10 years. Mobile devices, social networks, and search engine marketing were probably not on your radar even 10 years ago, but now they are all critical channels for reaching constituents of all ages and backgrounds.
Using research and case studies from cultural organizations Erik Gensler will provide guidelines and tips to focus and bolster your digital marketing material through exploration of: social media, web analytics, website strategy, digital advertising, mobile and more.
Plus, network with your colleagues and create budding partnerships at our Resource Fair, featuring affiliates of the Creative Industry Network!
After learning how to better your digital marketing strategies please join us for a light lunch and an exclusive chance to meet with the Cultural Alliance’s Creative Industry Network. This network of businesses offers their services ranging from graphic design to human resources specifically for the non-profit creative sector.
About Erik Gensler:
Erik Gensler is the President of Capacity Interactive, a digital marketing consulting firm for the arts whose clients include some of the country's leading arts institutions including Pacific Northwest Ballet, the Goodman Theater, the Kennedy Center, and Jazz at Lincoln Center. Erik founded Digital Marketing Boot Camp for the Arts, a two-day conference each October in NYC. Erik has presented sessions and keynotes on digital marketing for conferences and organizations including Opera America, the League of Resident Theaters, Tessitura, Dance NYC, the Gamification Summit, the Arts & Business Council, National Arts Marketing Project, and New York Foundation for the Arts. He has guest lectured at Yale, Columbia and NYU and has been featured on the Carnegie Mellon Arts & Technology podcast series and webinars.
Designing Leadership
Designing Leadership promotes the development of leaders in the for-profit creative and nonprofit arts and culture communities. This five session program, taught by expert faculty from IBM and the Wharton School, will focus on leadership competencies that will thread the learning from the individual to the organizational. Participants will benefit from the world-class instruction of our esteemed faculty as well as the shared experience of collaborating with their creative peers.
The program will be held in five Wednesday sessions: February 25, March 11, March 25, April 8, and April 15. Attendance at all five sessions is required.
Applications are due by Monday, February 16.
For more information please visit: http://www.artsandbusinessphila.org/dl/
Michael Kaiser at Drexel University
Join Drexel University's Arts Administration Graduate Program for an evening with Michael M. Kaiser, Chairman of the DeVos Institute of Arts Management at the University of Maryland and President Emeritus of the John F. Kennedy Center for the Performing Arts.
Known for his work as a turnaround agent at cultural organizations including the Alvin Ailey American Dance Theater, Royal Opera House, and American Ballet Theatre, Kaiser will address his experiences creating and maintaining healthy arts organizations.
4:30-5:30 PM Reception
URBN Annex lobby
5:30-7:00 PM Presentation & Discussion
URBN Annex Screening Room
This event is free and open to the public. Seating is limited and offered on a first-come, first-served basis the night of the event.
Your reservation does not guarantee you a seat.
SPHINX Engage 2015: Empowering Ideas for Diversity in the Arts
SphinxCon will bring together leaders discussing solutions to the challenges surrounding diversity in the performing arts.
This year we are implementing an interactive format and structure for the convening to engage presenters, stakeholders, and attendees in the discussion of diversity and the performing arts. We are inviting Session Presenters to come and speak for 10min on their work, best practices, and challenges in diversity and the performing arts. We then will have corresponding Session Respondents join them on stage for a facilitated discussion amongst themselves and with the audience. The discussion among leaders will last 15min and then the audience engagement portion will be 20min.
This structure and format will be implemented for the seven disciplinary tracks:
Dance
Theatre
LGBTQ
Arts and Healing
Philanthropy and Grantmaking
Research and Policy
Innovation
For the day-to-day break down of events please follow this link to the agenda: SphinxCon Schedule Overview
So You Know It; Now Can You Teach It?: Interactive Teaching Tips for the Content Expert
Are you new to teaching? Do you know your stuff but aren’t sure how to teach it in an engaging, interactive, effective way? Come learn and practice some concrete tools and tricks (that can be applied to any content) for use in your classroom. Your students will thank you!
This workshop is geared towards grad students and instructors who teach college and adult students in a variety of settings.
Registration on our webpage: www.thebluedoorgroup.net