Creating a Successful Major Donor Campaign -Dec. 14

Instructed by Richard Przywara, this course will help your organization identify the major donor, learn how to ask for major gift, how to treat this special donor, and even how to regroup after rejection.

Individuals contribute more than 75% of the $240 billion given to nonprofits each year. Major gift donors account for most of this figure. Whether a major gift for your organization means $500 or $500,000, raising money from individuals is the cornerstone of any well-rounded fund development strategy. This course will help your organization identify the major donor, learn how to ask for major gift, how to treat this special donor, and even how to regroup after rejection.

We will concentrate on developing the following skills: identifying major donors from your pool of prospects; writing cultivation and solicitation plans for current prospects; mapping out a solicitation strategy and developing an organizational strategy for stewardship for this pool of donors, making initial appointments and determining the solicitation team.

Role play will enable you to understand the key elements and dialogue of actual fundraising appointments and increase your comfort level for the gift discussion as will the writing of plans for actual prospects, addressing the roadblocks to donor meetings, and what to do once a donor agrees.