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Building your Nonprofit Brand with Patricia Le Pera
January 20, 2011 - 4:00am
Every organization has a brand - the issue is whether they manage it. Many nonprofits talk the brand talk but few understand or harness its power. In this course, we will cover the basics of branding -- what really makes a brand; how branding can benefit nonprofits; who is in charge of the brand; and how can you strengthen it. We also discuss the power and pitfalls of Web 2.0 tools to position nonprofit brands cost effectively. Participants will emerge with a better understanding of how to shape and articulate a brand and also how to manage and evaluate branding strategies so that they support your message and your mission.
Event Details
January 20, 2011 - 4:00am
Registration Information
Special Registration Instructions:
Registration will close 2 days prior to the scheduled date of the workshop.
Event Fee:
149.00
Phone Registration:
215-951-1701
Website Registration:
Email Registration:
Contact Name:
Stepfon Wallace
Contact Phone:
(215) 991-3676
Contact Email:
