Greater Philadelphia Cultural Alliance

Building your Nonprofit Brand with Patricia Le Pera

Every organization has a brand - the issue is whether they manage it. Many nonprofits talk the brand talk but few understand or harness its power. In this course, we will cover the basics of branding -- what really makes a brand; how branding can benefit nonprofits; who is in charge of the brand; and how can you strengthen it. We also discuss the power and pitfalls of Web 2.0 tools to position nonprofit brands cost effectively. Participants will emerge with a better understanding of how to shape and articulate a brand and also how to manage and evaluate branding strategies so that they support your message and your mission.

Every organization has a brand - the issue is whether they manage it. Many nonprofits talk the brand talk but few understand or harness its power. In this course, we will cover the basics of branding -- what really makes a brand; how branding can benefit nonprofits; who is in charge of the brand; and how can you strengthen it. We also discuss the power and pitfalls of Web 2.0 tools to position nonprofit brands cost effectively.