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Donor Analytics Resources
May 29, 2013 Donor Analytics User Group: Major Gift Resources
August 21, 2013 Donor Analytics User Group: Donor Engagement Resources
- Nonprofit Donor Engagment Benchmark Study: Insights into Donor Enagement Behavior and Preferences by Charity Dynamics and NTEN.
- The Ladder of Engagement: How to Measure Engagement and Use It To Improve Relationships with your Stakeholders, Chapter 6 of Measuring the Networked Nonprofit by Beth Kanter and Katie Delahaye Paine.
- Scoring Member Engagement: What Engagement Really Means and How to Measure It, by Amith Nagarajan and Aptify
- The Permanent Disruption of Social Media, Stanford Social Innovation Review, by Julie Dixon and Denise Keyes
- Levels of Engagement and Engagement Pathway Worksheets