Webinar: Wake up your brand - Improving marketing and fundraising success
With 1.6 million nonprofits competing for donors' attention, it's a crowded world, and your nonprofit needs to do everything it can to stand out. This webinar, designed for small and mid-sized nonprofits, will show you how to build your brand and boost your nonprofit's visibility. In this fast-paced PJ webinar, led by marketing expert Howard Adam Levy, we'll maximize your time and cover a lot of ground to give you a broad scope of how your brand, message, website and social-media and fundraising activities can work together.
You'll learn:
* To harness the power of a strong brand to boost visibility
* Best practices for effective websites
* To integrate social media into your fundraising plan
* Examples of effective campaigns
* And you’ll have a chance to ask questions of a nonprofit marketing expert
Who should attend: Executive directors, development directors, fundraising staff, marketing and communications staff, webmasters, board members
Howard Adam Levy is principal at Red Rooster Group and president of The Nonprofit Brand Institute. Howard is an award-winning designer and brand strategist specializing in helping nonprofits become more effective in their marketing and fundraising. Throughout a 20-year career, Howard has helped countless organizations launch new branding programs, gain visibility, increase membership, promote fundraising events and increase donations. His firm specializes in integrated campaigns that leverage the best of strategy, message and design through print and online media.
Building Your Lists of Email Subscribers, Friends, and Followers- Webinar
Your contact lists are your organization's lifeline to donors, volunteers and other supporters, and with the rise of online marketing, you have more types of lists to manage than ever before. Your success in online fundraising and advocacy is directly related to the size and health of your email list. You want to grow the number of people subscribed to your blog, podcast, or other RSS feeds. You want more Facebook fans, Twitter followers, and video watchers.
But who, how, and to what end?
Setting Up Marketing and Fundraising Partnerships with Local Businesses- Webinar
Would you like to create mutually beneficial partnerships between your nonprofit and local businesses to help with marketing and fundraising? It's called Cause Marketing, and it's developed into a specialized field of its own. Large nonprofits are hiring staff members whose sole job is managing these partnerships.
But cause marketing can work for nonprofits of all sizes. You simply need to take the lessons learned from famous cause marketers like Susan G. Komen for the Cure and Livestrong, and scale those down to approaches that work at the local level. That's what guest speaker Joe Waters will show you how to do during this webinar.
During this webinar, you'll learn:
- How cause marketing must benefit both the nonprofit and the business -- and how to avoid common pitfalls that tip the scales too far either way
- About the various types of cause marketing partnerships, including coin cannisters, pin-ups, shopping days, Facebook "likes" and more
- How to decide which type of partnership is best for your cause, and your business community
- Ways to propose cause marketing partnerships to local businesses -- and what questions to expect in return
- When to continue negotiating a cause marketing partnership, and when to walk away
- How to keep business partners happy and to build upon your early successes
Nonprofit Writing Stinks! Bring Your Writing Back to Life-Webinar
The people who work for nonprofits perform some of the most interesting, engaging work around. So why do nonprofit grant proposals, newsletters, and web content sound as though they were written by heartless (and even headless) robots?
30 Marketing Planning Questions in 30 Minutes- Webinar
During this free webinar, Nancy Schwartz of GettingAttention.org and Kivi Leroux Miller of Nonprofit Marketing Guide.com will answer 30 questions about nonprofit marketing planning in 30 minutes.
Here’s how you can participate:
Submit a Question
Nancy and Kivi will sort through all of the questions submitted by July 15 and cull them down to the top 30, which we will answer live during the webinar.
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