Superheroes of Online Fundraising: Become a Data-Driven Strategist

Learn how to transform from a mild-mannered online organizer into a true data-driven mastermind! Smart nonprofits use data to continually evolve their email communications. When you use data to drive your strategic decisions, you'll make better decisions, avoid mistakes, and achieve a higher return on investment. But how do you transform your organizational culture to become data driven? And what kind of data are we talking about anyways? How do you sift through the massive volumes of online data to discover what is truly relevant? Superhero costume is not required.

Takeaways:

1. 5 methods to create a data-driven culture
2. Top 10 data points you probably aren't tracking that you should be
3. How to design meaningful tests