Breakfast Club: Cultural Mentors

Join us for our next Breakfast Club as we explore how cultural mentors influence cultural participation. In two of our readings, Simple Truth Number Two by Andrew Taylor and an excerpt from Cultural Engagement in California’s Inland Regions by Alan Brown and Jennifer Novak with Amy Kitchner, two types of cultural mentors are identified. Cultural role models who bring children to cultural events, and initiators who bring their spouse, significant other, or friends.

Both types of mentors have a similar motivation: they want to create memories and share their love of the art form with the people they are bringing. However, when it comes to marketing, they are two different segments; there isn’t one magic marketing approach that will bring you both types of cultural mentors.

•    How can you identify current programs you have that will speak to these two audiences?
•    How can you create new programs to reach initiators and/or cultural role models?
•    How can you identify and tap into the initiators and/or cultural role models in your audience.

We learned from our Engage 2020 focus groups that the ultimate cultural mentor is “Mom”. She plans both the family and ‘grown-up’ activities, and devotes much time to enriching her children’s lives. Marketing to Mom by Nora Lee explores eleven ways to make sure you are keeping “Mom” front and center in your organization’s practices. Join us for our next breakfast club to discuss cultural mentors and how you can incorporate them into your marketing mix.

All Breakfast Club attendees are asked to read the readings in advance of the session and to come prepared to discuss them. A link to download the readings will be included in your event registration confirmation. Continental breakfast included.

Breakfast Clubs are supported by The Wallace Foundation and The Philadelphia Foundation and are a program of the Cultural Alliance’s research and marketing initiative Engage 2020. Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.