Letter from Leadership

Bold.

This is the word consistently voiced through the listening sessions that informed our new Strategic Plan.

It was clear from the myriad voices and perspectives we engaged in this process: the Greater Philadelphia Cultural Alliance—and our creative sector at large—require a bold vision to reposition ourselves and serve as an active change-agent. For over 52 years, the Cultural Alliance has been a powerful voice for our sector. We’ve long championed vital funding, advocated for essential policies, and supported our diverse community through grants, research, and professional development. Our achievements reflect our unwavering commitment to fostering a vibrant cultural ecosystem.

Yet, as we navigate an evolving landscape shaped by shifting audience behaviors, changing philanthropic goals, and the lingering impacts of COVID-19, we recognize the need to adapt and lead with renewed vigor. To propel us into a dynamic future where we serve as catalysts for transformative change, the Greater Philadelphia Cultural Alliance is both honored and excited to share with you our bold, new Strategic Plan: “Co-Creating Our Future.”

This plan has been co-created with input from the cultural community and stakeholders around our region to respond to the expansive evolution we’ve witnessed over the past decade and the opportunities that lie ahead—spurring the Cultural Alliance to focus on a broader and more inclusive cultural ecosystem. Indeed, our efforts are already underway as we work with Creative Philadelphia and other key partners to advocate for a comprehensive city-wide cultural plan and the creation of a dedicated arts fund.

As we move forward, we invite you to join us in this journey. Whether you are a nonprofit organization, an artist, a creative entrepreneur, a cultural consumer, a representative of our allied industries, or another stakeholder, your support and engagement are crucial as we work to drive continued transformation in our sector and impact throughout our region.

Together, let’s ignite creativity, inspire change, and affirm arts and culture as vital components of a thriving, healthy Philadelphia.

Gerald Veasley
Chair, Board of Directors 
Greater Philadelphia Cultural Alliance 

Patricia Wilson Aden
President & CEO
Greater Philadelphia Cultural Alliance

To view the full strategic plan, download the PDF or use the icons below to enlarge the document or view in full screen.