Building a Major Gifts Program through Integrated Solicitations-AFP Web/Audioconference
A successful organization provides its donors with many opportunities to support its mission, and solicits them multiple times each year through multiple channels (staff, board, volunteers, direct mail, e-mail, etc). However, donors can easily become confused and burned out by uncoordinated and “competing” solicitations for memberships, special event sponsorships, auxiliary dues, capital campaigns, annual fund, planned giving society, etc. One of the greatest challenges, and therefore opportunities, in establishing or growing a major gifts program is to integrate, or "blend," these solicitations into one coherent donor strategy and solicitation. In this webinar we will discuss how to do so, which will result in more meaningful philanthropic discussions with our major gift donors and prospects, and greater support for our organizations’ mission.
Learning Objectives:
Learn how a Blended Fundraising approach can be the basis for establishing and/or growing a Major Gifts program
Receive tips & tools to lead and coordinate staff/volunteers in their Blended Fundraising calls
Hear real-life examples of Blended Fundraising calls and their results
Target Audience:Mid-level fundraisers, Executive Directors and CEO's, and Development Officers, especially those in the arts and small to mid-sized organizations
Adam Burk, CFRE is President of the Central Ohio Chapter of the Association of Fundraising Professionals and has eight years of professional fund-raising experience in human services and the arts. As the Columbus Museum of Art’s Major Gifts Officer, Adam is responsible for identifying, cultivating, and soliciting individual donors for $100,000+ gifts to the Museum’s “Art Matters” campaign, $10,000+ gifts to the Museum’s annual fund, and growing the Museum’s planned giving program. He is leading a team of staff and volunteers focused on “blended” calls which has raised over $4.7M for the Museum’s annual fund and campaign in the past two years. Adam is an expert in volunteer fundraiser motivation and engagement, and is a Certified Fundraising Executive.
