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Creating a Social Media Policy

April 26, 2012 - 9:00am

As social media transparency and two-way conversations become the norm many organizations are racing to develop a social media policy that governs who does what, what's OK (and not OK) to say on behalf of the org, and how to handle sticky situations.

But even more than legislating these details, the process of creating such a policy can help you and other leaders in your organization engage in important discussions that will mature your organizational culture and help you be better positioned to take advantage of the tools and opportunities at your disposal. In this Idealware seminar we'll explore why the process (not just the product) is so important, how to make these conversations productive and strategic (and dare we say fun?), and why a social media policy is an important milestone of digital maturity.

Conducted by Andrea Berry

Andrea Berry, Idealware's Director of Partnerships and Learning, oversees Idealware's fundraising and training activities including the Field Guide to Nonprofit Software, sponsorship, corporate and individual giving, grants management and online seminars. Prior to joining Idealware, Andrea held fundraising positions in education, health research and museums and has taught math, performing arts and history in traditional and non-traditional educational settings. She brings a breadth of experience with fundraising and communications, particularly as it relates to small nonprofits, and has worked as a consultant with nonprofits across New England to help identify appropriate donor management software. Additionally, as a former teacher, Andrea brings front-line tested expertise in curriculum development and training.