Incorporating Digital Marketing Into Your Fundraising Plan (Webinar)

Join us for an introduction to how digital marketing and advertising can be used to improve your fundraising effectiveness. Learn best practices to test your way into online marketing and maximizing fundraising ROI. Our presenters will provide an overview and case study on best practices for integrated marketing and fundraising using: 

 

    * Search Advertising

    * Banner Advertising

    * Video Advertising

    * Social Media Advertising such as Facebook

    * Remarketing / Retargeting

    * Integration with Other Efforts

 

If you're looking to turn online support into individuals contributing to your mission, you will not want to miss this session!

 

Presented by: Kimberly O'Donnell, Senior Director, Marketing, WealthEngine; Amy Gonzalez, President, Blueprint Interactive 

 

Moderated by: Laura Kakolewski, Program Coordinator, Arts Marketing and Audience Engagement, Americans for the Arts.