Sales Class: Building Trust and Rapport
“People like to buy from people they like.” Now that you have targeted your prospect, you need to research some more and be ready to impress. Focusing on some of the specific products/sections of the Philadelphia Business Journal, this workshop focuses on how to find out more about your clients, and how to use that information in your sales meeting to build trust and credibility. Come to…
• Better identify your prospective customers’ needs
• More easily navigate to the correct decision maker
• Leverage the Business Journal brand and credibility to build trust and rapport with a prospective customer
• Position yourself as a “Value Conduit”
Social Media Summer Camp: Panel Discussion
By popular demand, Philadelphia Business Journal brings a fun and interactive event series to the Greater Philadelphia Area.
Bringing it all together: hear about how businesses have successfully harnessed social media to grow their company, right from the source.
Social Media Summer Camp: Social Media Strategies
David Newman will guide you in taking all the social media strategies, tools, and tactics featured in previous Social Media Summer Camp sessions and organize them into your Simple Social Media Marketing Plan.
After a 50,000 foot strategic overview of Twitter, LinkedIn, and Facebook, David will give you a “social media marketing game plan” – walking you through exactly what you need to do step by step to help you and your organization:
Calendarize your social media tactics in less than 30 minutes a day
Organize your social media priorities behind one of three main purposes
Operationalize your social media game plan with time-saving tools
Leverage and grow the impact of all your social media efforts and assets
David Newman is professional speaker and CEO of Do It! Marketing (www.doitmarketing.com). David first went online with CompuServe ID 73247,731 in 1984 with a 300 baud modem which was so slow you could read the individual characters of bits and bytes marching – slowly – across your screen. Today, David speaks professionally for corporate and association audiences on topics like strategic marketing and how to sell more products and services to people who actually look forward to receiving your value-first marketing messages!
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