Primary tabs

Getting Started with Mobile Outreach-Webinar

May 9, 2012 - 9:00am

It's easier that you might think to broadcast text messages to your supporters' cell phones, to ask them to respond to a quick question, or even to ask them to donate right through their phone. Mobile applications – programs that run on your constituent’s iPhone or other phone -- can also be a useful tool in a nonprofit communicator’s toolbox. We'll talk through the principles, software packages, and best practices that can help.

What's included?

Why might you want to use mobile?
What's possible?
Phone viewable websites
Broadcast texts
Subscriptions and two way conversations
Connecting texts with a database
Mobile giving and mobile pledges
The complex world of mobile

Three and a half ways to implement a mobile campaign

1: Email to phone

2: Hosted applications (including Mozes, CauseCast Mobile, BulkSMS, Mobile Commons, Distributive Networks, Mobile Accord)

3: Via API (including Clickatell, MBlox)

3.5 Sending via your own phone (including Frontline, Gammu, Kannel)

Understanding mobile apps
What is a mobile app?
Examples
How to implement one

Conducted by Laura Quinn

As the Executive Director of Idealware, Laura oversees Idealware’s research, writing, and training, including substantial research into social media tool and techniques. Prior to directing Idealware’s research, writing, and training, Laura founded Alder Consulting, a firm that specialized in strategizing, designing, and building powerful internet strategies for affordable budgets. Between Idealware’s own broadcast email program and Alder clients, Laura has worked with a number of nonprofits on listbuilding tactics. Laura is a frequent speaker on nonprofit technology topics, and has conducted literally dozens of online and offline seminars.

Please register with an email address that will allow you to recieve the access and dial-in information for the online seminar.