How to Get Publicity

Do you own a small business or represent a nonprofit or community organization? Do you have a product, service or special event you feel should be covered in the media? Media coverage isn’t just a matter of luck, and it isn’t mysterious, either. Our PR professional knows what to do and will show you how to get coverage from community weeklies, daily newspapers, television, radio and/or blogs for your business or organization. Learn about press releases, tip sheets, media alerts, how to contact reporters and bloggers, and follow-up etiquette.

Ilena DiToro is a PR professional who has amassed over $250,000 worth of press for nonprofit organizations and businesses in the Philadelphia area and beyond. She has secured coverage in the Philadelphia Inquirer, the Philadelphia Business Journal, 6ABC, KYW1060 and numerous others.