Breakfast Club: Shared Lessons in Audience Research & Engagement

Finding new opportunities to expand and deepen audience engagement can be a challenge; particularly at a time when consumer trends and technologies are rapidly shifting and competition from new forms of entertainment are on the rise. Despite these challenges, how can cultural organizations continue to build and sustain new audiences? How can we create programming and marketing that is more relevant and appealing to the target markets we hope to reach?

Join us for this special Breakfast Club as we learn how three organizations involved in the Philadelphia Wallace Excellence Grant Program have addressed these same issues and discovered that strong audience research is the first critical step to developing successful audience engagement strategies.

Our program will begin with presentations from the following organizations, followed by an open Q&A session:

• The Annenberg Center for the Performing Arts
• Samuel S. Fleisher Art Memorial
• Philadelphia Live Arts Festival and Philly Fringe

Presentations will focus on key findings from the research each organization conducted and how these findings have shaped their audience development strategies. Particularly, how has the research altered the way they think about their audiences and how have they put the results from this research into action.

Registration and continental breakfast begin at 8:30am, the presentation will begin at 9:00am.

Breakfast Clubs are supported by The Wallace Foundation and The Philadelphia Foundation and are a program of the Cultural Alliance’s research and marketing initiative Engage 2020. Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.