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Marketing Manager

Please Touch Museum

Please Touch Museum is a non-profit organization, seeks a Marketing Manager, who is responsible for developing and executing marketing and advertising strategies in support of the overall strategic direction of the Museum. Develops tactical marketing plans for exhibitions, Museum wide events, programs and tourism efforts. Manages all digital and print advertising, including media buys, placement and creative development. Also manages the website, email marketing, PPC and search optimization efforts. Collaborate with various departments, outside partners and vendors to coordinate marketing and institutional events. Responsible for managing website content and update all digital entities.

Responsibilities include but not limited to: manage annual marketing and advertising budget and plan; manage advertising buys and production; monitors campaigns and tracks against tickets sales; works closely with Communications Manager to ensure branding and tone is consistent;  develops and leads tactical plans for all marketing efforts; manages SEO, paid search and display ads; report on impressions and value; collaborates with other organizations to identify and implement cross-promotions; collaborate with in-house graphic designer on the creation of print and digital collateral materials and responsible for dissemination of marketing and communication print and digital materials.

Minimum requirements: Bachelor’s degree in Marketing, Communications, or related field required; minimum of 4 years of experience in extensive marketing, promotion and advertising experience; two years of proven excellent implementation of marketing strategies; experience with metrics; understand website context management systems; proven excellent negotiations skills; proven keen understanding of traditional and digital marketing strategies, including media buys, placement and creative development; experience in PPC and search optimization efforts; experience in cultural attractions preferred; analytics and reporting; experience working with vendors;  demonstrates excellent project management skills; MS office Excel, Word, Publisher, Basecamp, Google documents and analytics; demonstrates exceptional written and oral communication skills and able to multi-task projects and be flexible with the workflow.

 

 

 

Education Level: 
Bachelor’s degree in Marketing, Communications, or related field required
To Apply

Please Touch Museum offers an excellent work environment with emphasis on play, a comprehensive benefit package, and competitive salary.  To apply for this opportunity, please email your cover letter including your accomplishments to employment@pleasetouchmuseum.org or mail to HR at Please Touch Museum, 4231 Avenue of the Republic, Philadelphia, PA 19131; fax to: (215)-581-3182; Office phone:  215-581-3189  EOE