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Marketing and Social Media Coordinator

James A. Michener Art Museum

Overview:

The James A. Michener Art Museum, a private non-profit organization with a $3 million operating budget seeks a full-time Marketing and Social Media Coordinator.

Under the supervision of the Associate Director of Marketing and Public Relations, the Marketing and Social Media Coordinator is responsible for providing support to the department and the Museum to assist creatively and administratively with strategy development, print and digital materials development, media relations, social media, advertising, special events, community engagement, metrics reporting/analysis, and information systems management.

Key Responsibilities include:

  • Support the Associate Director of Marketing and Public Relations on all marketing-related activities, including the development and implementation of promotional materials, mailings, e-newsletters, advertising plans and placement, press releases, media lists, social media, photography, and metrics/results reporting
  • Coordinate with Museum Executive Director and staff members to obtain content for announcements, e-blasts, social media posts, and various publications regarding exhibitions, programs, community collaborations and special events
  • Create, edit, proofread and/or review copy and marketing materials to ensure accuracy and consistency
  • Assist with production of Museum magazine/annual report by developing production schedule and editorial lineup, soliciting copy and images from staff, editing content, and coordinating with graphic design/printer
  • Secure approvals for use of artwork on various platforms
  • Coordinate with service providers and vendors (including graphic designers, printers, publications, and others) to produce all marketing materials, including announcements, invitations, exhibition passes, rack cards, postcards, and advertisements
  • Work with various senior staff to create content for, make connections on, and monitor social media channels, including Facebook, Twitter, Pinterest, Instagram, LinkedIn, TripAdvisor, Flickr, YouTube, and others
  • Coordinate with photographers for general photography and special events
  • Monitor, record, and prepare monthly reports on earned Museum publicity
  • Maintain a master marketing calendar and communicate deadlines with staff members
  • Oversee production and installation of marketing-related posters, banners, and signage
  • Develop and maintain marketing information systems, including files, calendars, mailing lists and print materials
  • Maintain advertising schedule/budget
  • Maintain a central archive of printed materials for institutional use
  • Process vendor invoices for approval and payment
  • Assist with data entry/collection using the Museum’s Outbound database, including program registration

The successful candidate will have the following qualifications:

  • Bachelor’s degree in marketing, communications, art history, or related field
  • Minimum of 2 to 3 years of experience with proven track record of strong project management and organization skills
  • Excellent writing and communications skills, with strong attention to detail
  • Ability to work independently as well as with a variety of teams and effectively handle multiple projects with a constant eye on deadlines and budgets
  • Capacity to interact with staff, consultants, and visitors in a polished, professionalmanner
  • Knowledge of artand non-profit experience a plus
  • Graphic design skills/sensibilities preferred
  • Strong working knowledge of all Microsoft Office products including Word, Excel, Powerpoint, and Outlook. Knowledge of WordPress, Constant Contact, and social media tools such as Hootsuite, Iconosquare and CrowdBooster is preferred.
Education Level: 
Bachelor’s degree in marketing, communications, art history, or related field
To Apply

For consideration, please submit your letter of interest, resumé, and writing samples to: aferracci@michenerartmuseum.org. You may also submit your materials via postal mail to: Ms. Amy Ferracci, Associate Director of Marketing and Public Relations, James A. Michener Art Museum, 138 South Pine Street, Doylestown, PA, 18901. No phone calls, please.