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Digital Content Coordinator

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Philadelphia Ballet

Philadelphia Ballet is looking for someone who understands how digital and physical channels work together to convey a compelling brand story, drive revenue, and meet marketing goals. The right candidate is equally creative as they are analytical, and value the importance of being proactive and collaborating with others to get things done. This position requires a self-motivated team player with the ability to develop original content, as well as edit existing content to better suit our audiences.

Essential Functions:

  • Create daily original content (Instagram stories, social media feed posts etc.) that relates to the brand’s audience.
  • Create content with purpose that may directly engage customers while following brand guidelines.
  • Coordinate with marketing team and create clear calls of action that converts engagement into sales.
  • Coordinate with the Dancer Media Committee to collaborate on content strategy and execution.
  • Work closely with the Artistic team to deliver on vision and meet all brand standards and union guidelines.
  • Must be able to work independently and creatively.
  • Own day-to-day management of community response and engagement across PHB’s social media channels including but not limited to Facebook, Instagram, and Twitter
  • Curate and create engaging content for social media channels and email marketing initiatives
  • Prepare and schedule assets for all social channels
  • Assist in developing digital strategies to engage customers, grow our audience, build brand awareness, uphold brand standards
  • Organize and maintain content calendar and digital assets
  • Analyze key success metrics and provide  to track ROI of social strategy.
  • Maintain consistent brand voice, style, tone and visual identity across all channels.
  • Assist with A/B Testing, segmentation, and audience building
  • Brainstorm and pitch innovative social and digital strategies

Required Education and Experience:

  • Bachelor’s degree or relevant experience
  • 2-3 years of social media experience
  • A proven track record of creating creative content and driving social engagement
  • Hands on experience in content management and social media strategy, planning and analytics
  • High level of proficiency with Microsoft Office and familiarity with Adobe Creative Suite

Required Competencies: 

  • Detailed-oriented, highly organized with the ability to manage multiple project deadlines efficiently
  • Superior verbal, written, copy editing, video editing and proofreading skills
  • Deep understanding of social media metrics, and a baseline understanding of growth marketing metrics
  • Ability to work on multiple projects at once and can prioritize them with deadlines in mind.
  • Passionate about dance, performing arts, and supporting the interests of a Philadelphia cultural treasure
  • Comfortable interfacing with executives and interns alike in a professional and productive manner
  • Ability to establish and maintain effective and productive working relationships within a diverse and multicultural environment;
  • Ability to manage multiple priorities in a dynamic environment
  • Ability to collaborate well with others across all functional areas
  • Take appropriate steps to promote and enforce safe work practices within each area of responsibility in accordance with policies and protocols. 


Work Authorization/Security Clearance

Proof of COVID-19 Vaccination required as condition of employment.

Supervisory Responsibility:  None

Expected Hours of Work:

Days and hours of work are Monday through Friday 9:00 a.m. to 5 p.m. Occasional evening and weekend work may be required as job duties demand.


Travel is primarily local during the business day, although some out of the area travel and overnight may be expected.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Organizational Diversity

The Philadelphia Ballet is an Equal Opportunity Employer. We are deeply committed to cultivating and sustaining an organization that is equitable, fair, and inclusive in artistic expression and organizational behavior, policy, and practice.  We embrace multicultural diversity both on and off stage and strive to be an organization where all communities feel a sense of belonging.  We hold each other and ourselves accountable to these intentions every day. 


Education Level: 
Bachelor's degree of equivalent experience
To Apply

Qualified candidates may apply by following this link: Digital Content Coordinator